營銷與社會：社會責任和營銷倫理-預覽頁
【正文】 ? What you sell is important ? Be proud to be in business ? Make a solid mitment to change ? Focus on two bottom lines ? Fet the hype Ben amp。 Public Actions to Regulate Marketing 公民和公從眾規(guī)范營銷行為的活動 20 12 ? ConsumerOriented Marketing ? Innovative Marketing ? Value Marketing ? Societal Marketing ? SenseofMission Marketing ? 顧客導向的市場營銷 ? 創(chuàng)新性市場營銷 ? 價值營銷 ? 社會營銷 ? 使命感導向的市場營銷 Enlightened Marketing 啟迪營銷 20 13 Business Actions Toward Socially Responsible Marketing 走向對社會負責的市場營銷 ? Enlightened Marketing ? CustomerOriented Marketing: ? Companies view and anize their marketing activities from the consumer’s point of view. ? Innovative Marketing: ? Companies seek real product and marketing improvements. ? 啟迪營銷 ? 顧客導向的市場營銷： ?公司從顧客的觀點來看待并組織它的市場營銷活動 ? 創(chuàng)新營銷： ?公司不斷尋求真正的產品和營銷改進 20 14 ? Enlightened Marketing ? Value Marketing: ? Companies put most of their resources into valuebuilding marketing investments. ? SenseofMission Marketing: ? Companies define their mission in broad social terms rather than in narrow product terms. ? 啟迪營銷 ? 價值營銷： ?公司將大部分資源放在創(chuàng)立價值的營銷投
教學課件相關推薦
鄂ICP備17016276號-1