營(yíng)銷與社會(huì)：社會(huì)責(zé)任和營(yíng)銷倫理-預(yù)覽頁(yè)
【正文】 ? What you sell is important ? Be proud to be in business ? Make a solid mitment to change ? Focus on two bottom lines ? Fet the hype Ben amp。 Public Actions to Regulate Marketing 公民和公從眾規(guī)范營(yíng)銷行為的活動(dòng) 20 12 ? ConsumerOriented Marketing ? Innovative Marketing ? Value Marketing ? Societal Marketing ? SenseofMission Marketing ? 顧客導(dǎo)向的市場(chǎng)營(yíng)銷 ? 創(chuàng)新性市場(chǎng)營(yíng)銷 ? 價(jià)值營(yíng)銷 ? 社會(huì)營(yíng)銷 ? 使命感導(dǎo)向的市場(chǎng)營(yíng)銷 Enlightened Marketing 啟迪營(yíng)銷 20 13 Business Actions Toward Socially Responsible Marketing 走向?qū)ι鐣?huì)負(fù)責(zé)的市場(chǎng)營(yíng)銷 ? Enlightened Marketing ? CustomerOriented Marketing: ? Companies view and anize their marketing activities from the consumer’s point of view. ? Innovative Marketing: ? Companies seek real product and marketing improvements. ? 啟迪營(yíng)銷 ? 顧客導(dǎo)向的市場(chǎng)營(yíng)銷： ?公司從顧客的觀點(diǎn)來(lái)看待并組織它的市場(chǎng)營(yíng)銷活動(dòng) ? 創(chuàng)新?tīng)I(yíng)銷： ?公司不斷尋求真正的產(chǎn)品和營(yíng)銷改進(jìn) 20 14 ? Enlightened Marketing ? Value Marketing: ? Companies put most of their resources into valuebuilding marketing investments. ? SenseofMission Marketing: ? Companies define their mission in broad social terms rather than in narrow product terms. ? 啟迪營(yíng)銷 ? 價(jià)值營(yíng)銷： ?公司將大部分資源放在創(chuàng)立價(jià)值的營(yíng)銷投
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