科特勒的“市場營銷”-資料下載頁
2024-10-18 18:27本頁面
【正文】 ? 49% are “deal prone,” 51% not ? 24% High “Deal prone,” 50% intermediate, 26% deal insensitive ? “Dealproneness” a generalized construct (crosses type of promotion) ? Younger amp。 Less educated more likely to be deal prone 169。2021 Prentice Hall TradePromotion Objectives TradePromotion Tools Specialty Advertising Items Contests Free Goods BuyBack Guarantees Allowances PriceOffs Patronage Rewards Push Money Discounts Premiums Displays Persuade Retailers or Wholesalers to Carry a Brand Give a Brand Shelf Space Promote a Brand in Advertising Push a Brand to Consumers Trade Promotions 169。2021 Prentice Hall BusinessPromotion Objectives BusinessPromotion Tools Generate Business Leads Stimulate Purchases Reward Customers Motivate Salespeople Conventions Trade Shows Sales Contests BusinesstoBusiness Promotion 169。2021 Prentice Hall Major Public Relations Tools Special Events Written Materials Corporate Identity Materials Speeches News Audiovisual Materials Public Service Activities Web Site
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