科特勒市場(chǎng)營(yíng)銷(xiāo)第四章習(xí)題答案-資料下載頁(yè)
2025-06-23 23:54本頁(yè)面
【正文】 Page Ref: 102Skill: ConceptObjective: 4231) Your manager asked you to go through three of your petitors39。 garbage bins to gather marketing intelligence from their discarded paperwork. One of them caught you in the act and has summoned you to court. The judge will most likely rule this to be an illegal activity and fine you and your pany.Answer: FALSEDiff: 3 Page Ref: 104AACSB: Ethical ReasoningSkill: ApplicationObjective: 4232) Because secondary data provide good starting points and often help to define problems and research objectives, most panies do not also need to collect primary data.Answer: FALSEDiff: 2 Page Ref: 109Skill: ConceptObjective: 4333) Ideally, a sample should be representative so that the researcher can make accurate estimates of the thoughts and behaviors of the larger population.Answer: TRUEDiff: 1 Page Ref: 116Skill: ConceptObjective: 4334) A researcher who wants to calculate confidence limits for sampling error would use nonprobability samples.Answer: FALSEDiff: 3 Page Ref: 116Skill: ConceptObjective: 4335) Openended survey questions are particularly useful in exploratory research.Answer: TRUEDiff: 2 Page Ref: 118AACSB: CommunicationSkill: ConceptObjective: 4336) Interpretation of market research data should be the responsibility of the researchers, not the marketing managers.Answer: FALSEDiff: 2 Page Ref: 120Skill: ConceptObjective: 4337) Discuss the makeup and functions of a marketing information system (MIS).Answer: A typical MIS consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. First, it interacts with information users to assess information needs. Next, it develops needed information from internal pany databases, marketing intelligence activities, and marketing research. Finally, it helps users to analyze and use the information to develop customer insights, make marketing decisions, and manage customer relationships.Diff: 2 Page Ref: 101102AACSB: CommunicationSkill: ApplicationObjective: 411. 若不給自己設(shè)限，則人生中就沒(méi)有限制你發(fā)揮的藩籬。2. 若不是心寬似海，哪有人生風(fēng)平浪靜。在紛雜的塵世里，為自己留下一片純靜的心靈空間，不管是潮起潮落，也不管是陰晴圓缺，你都可以免去浮躁，義無(wú)反顧，勇往直前，輕松自如地走好人生路上的每一步3. 花一些時(shí)間，總會(huì)看清一些事。用一些事情，總會(huì)看清一些人。有時(shí)候覺(jué)得自己像個(gè)神經(jīng)病。既糾結(jié)了自己，又打擾了別人。努力過(guò)后，才知道許多事情，堅(jiān)持堅(jiān)持，就過(guò)來(lái)了。4. 歲月是無(wú)情的，假如你丟給它的是一片空白，它還給你的也是一片空白。歲月是有情的，假如你奉獻(xiàn)給她的是一些色彩，它奉獻(xiàn)給你的也是一些色彩。你必須努力，當(dāng)有一天驀然回首時(shí)，你的回憶里才會(huì)多一些色彩斑斕，少一些蒼白無(wú)力。只有你自己才能把歲月描畫(huà)成一幅難以忘懷的人生畫(huà)卷。學(xué)習(xí)參考
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