畢業(yè)論文外文翻譯----新產(chǎn)品上市的八個原則-資料下載頁
2025-05-11 23:32本頁面
【導(dǎo)讀】在中國，平均每小時就有兩個新產(chǎn)品推上市場，同時又至少有兩個產(chǎn)品退出市場。過程，這一成功機率更是高達85%—90%。在過去的幾十年中，寶潔建立了標(biāo)準(zhǔn)化的新產(chǎn)品上市流程，并三次對流程。進行了修改，以適應(yīng)市場環(huán)境變化。實際上，在寶潔的新品上市實踐中，共有八項基本。原則始終貫穿于整個流程中，這才是寶潔新品“上”無不勝的法寶。雖然，上市后，多少都會帶來一定的銷售，但是如果把它作為年度銷售。這就容易造成縮短上市準(zhǔn)備時間、減省必要的工作流程、忽略產(chǎn)品的質(zhì)量和完整性。并且多數(shù)并未在上市期間加以驗證。但是上市后才發(fā)現(xiàn)，絕大多數(shù)男性并不認為血管中存在脂肪，而且通常不。進退兩難，最終產(chǎn)品上市失敗，損失慘重。然后，基于四次預(yù)測，進一步對上市預(yù)算進行估計。但是實際上市后，失望。糾正了上市中的錯誤決策。并要求全體人員全職進行產(chǎn)品上市工作。步步為營的管理方式使得上市工作有序而可靠。早期品牌評估研究等，對新品上市進行分析。
【正文】 en, in a timely manner is often the most decisive end to the wise choice. New product managers in many businesses is often difficult to face and overe the pressure of the environment, even if they discover problems listed holding lucky psychological force, often a loss of the original 2 million yuan to expand to 50 million loss. P amp。 G in the new product process, formal way of defining the conditions for a variety of project termination, and termination of the discovery of new problems and timely product manager to give praise to encourage objective and pragmatic attitude. No matter how great the business strategy needs to rely on the success of several new products to achieve the enterprise39。s existence and development of a sense depending on the availability of a high probability of success of new products to market method. Proved, to establish a scientific process and for the organization is the key to the success of new products to market, and new products as the future management, international business is what many fail in a lot of painful experiences summed up. New listing refers to a single brand of product on the market, the brand is the first stage of the product life cycle. But this time, the overall market for such products may be out of any of the product life cycle stage. Advertising sales strategy for the business plan should accelerate the open market situation, economies of scale to achieve profit growth, as short as possible into the time, to help panies successfully into the growth stage. Can quickly turn into their new growth period, for the success of the brand is essential, so they need to adapt to this market enterprise life cycle stage in which the characteristics of the advertising strategy, new product into market. Any product or marketing new products, of course, is not from the pany39。s overall strategy and positioning. Has a unique patented natural extract, can guarantee the effect of foot bath, foot bath within the industry in quality, many manufacturers are substandard, even not talk about the actual effects. This can cause consumers in the industry wide attention。 but foot bath is a transition of the enterprise product, this would have been quick to challenge industry leader, but also to attract potential consumers. More importantly, the absolute leading brand within the industry have not formed, and will not be quickly suppressed and received exclusion. Concept is very important, need to extract and creativity. Those who lack creativity and technical content: the technology industry, if only by virtue of a fresh move difficult to achieve permanent success。 imitation of it, is only a low level of petition, has bee popular and dependable not the core technology and culture
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