畢業(yè)論文外文翻譯----新產(chǎn)品上市的八個(gè)原則(文件)
【正文】 to the dislocation between customer value. For example, a research and development of a blood vessel to remove the fat middleaged men39。 G to develop products concept as the first step in the development of new products, while product development and advertising, channel planning is the product concept as a basis. To ensure the quality of the concept, further development of the concept of a standard sevenstep development method. Principle 3: Forecast sales of scientifically Listed in P amp。 G staff will be independent of new products, and forms a small division of the organization, and asked all the staff work fulltime to market. Usually, the manager responsible for new product is based on data directly to decisionmaking, top management only plays the role of supporter, and coordination of resources when the need to give help. Principle 5: Import the project management system New product is the most plex of all marketing activities and plex work, often involving the pany39。s new process. Testing usually choose one or two relatively closed cities, test time is generally 3 to 6 months. By testing the market analysis, P amp。 G in the new product process, formal way of defining the conditions for a variety of project termination, and termination of the discovery of new problems and timely product manager to give praise to encourage objective and pragmatic attitude. No matter how great the business strategy needs to rely on the success of several new products to achieve the enterprise39。 imitation of it, is only a low level of petition, has bee popular and dependable not the core technology and culture 。s overall strategy and positioning. Has a unique patented natural extract, can guarantee the effect of foot bath, foot bath within the industry in quality, many manufacturers are substandard, even not talk about the actual effects. This can cause consumers in the industry wide attention。 G, though every new product is 100% serious preparatory work pleted, there are nearly 30% of the new product, found problems in the test market. Pampers diapers baby is found in the test market the concept of the existence of product failures, thus avoiding the loss of the country launched a huge publicity. Principle 7: Use quantitative analytical support tools In the listing process, from target market to test the market to determine assessment, involving nearly 20 key decision point, a decision point of any errors in product market will lead to difficulties. To avoid these problems, P amp。 G in the listing process to import the whole project management system, all modules will be broken down into 80 to 100 tasks, with a new product launch plans to make unified plans of all the tasks. Each task are pr
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