【導讀】物流和分配是連鎖超市運作過程中的紐帶，在超市的平穩(wěn)運作中起到重要作用。本土超市涌現(xiàn)出的很多問題，現(xiàn)在逐漸成為超市發(fā)展的瓶頸。應策略解決這個問題。這些連鎖超市帶領農(nóng)民提高消費水平、縮小城。鄉(xiāng)差異、提升農(nóng)村地區(qū)和農(nóng)村市場現(xiàn)代流通的發(fā)展。本、利潤及相關合伙人附加利潤的關鍵。它包含購買、儲存、分類、貨物處理、遞送及其它活動。已經(jīng)達到超過60%，但是分配率卻只有40%。60%的平均運送率，也大大低于國外連鎖超市高于80%的運送率。購及補充，進而導致供應缺口。售、管理、貨物運送和調(diào)動。分配中心缺少專業(yè)的人才，尤其是那些熟悉中國農(nóng)。由于農(nóng)村地區(qū)、農(nóng)民及農(nóng)產(chǎn)品的特殊情況，中國零售業(yè)的發(fā)展和未。同時，超市也應該把更多注意力放在與第三方物流公司的合作上。以此達到快速反饋及及時運送。其是在長距離運輸、地區(qū)倉庫及其它業(yè)務區(qū)域。

　　

【正文】 lding an inter to connect with the production, supplication, marketing of the suppliers, distribution centers and shopping malls, so the whole purchasing, sorting, processing, packaging, storage, transportation and other distribution operations can be closely integrated to ensure the proper functioning of the logistics distribution center. All these ways can bring the management to be informational and scientific. C. Increasing their sizes and chains, establishing a strict access system. Through the review, evaluation and analysis of farm shops’ financial strength, business premises, personnel qualities, operational status, the farm shops which have no power or behavior of operating fake and shoddy goods will be refused to join in the farm chain supermarkets, the farm shops to meet the standards can only join in the contract. Leading enterprises are preferential to join in the contract in which the distribution rate should not be less than a certain percentage, if farm shops’ distribution rate has been below 65% for four consecutive months or five months throughout the year, they will be canceled the franchise qualifications. In the same time, the distribution rate of each farm shop must be of certain requirements to improve the overall distribution rate of chain supermarkets. D. Establishing agricultural production base to ensure thesecurity of agricultural products supplication Agricultural products are perishable and seasonal, their transportation, packaging and processing are more difficult to guarantee quality and delivery capacity. The chain supermarkets can establish agricultural products processing bases, through the cooperation with government in regional areas, to deal with highquality agricultural and sideline native products bought from farmers. For farmers, the distribution channels of agricultural products can be changed to optimize the rural economic structure and product structure and increase their ine. For supermarkets, it can not only reduce purchasing cost, ensure quality and safety of agricultural products, but also get product information in the local branches to strengthen the relationship with farmers, improve product quality continuously, develop special products, and explore the rural markets more indepth. To build a modern agricultural production base is the inevitable choice for solving the problems of agricultural products bought in local and supermarket development. E. Training and paying attention to the cultivation of logistics professionals At present, it is important to develop talents of rural logistics industry, the rural supermarket distribution centers are lack of logistics professionals. This can be enhanced by the introduction of qualified people, but the education and training to their own staff are more important. Chain supermarkets can set up their own training center for staff education and training as well as send them to a professional logistics pany or a college to improve their professional quality and technical level. In these ways, the distribution centers can increase their efficiency. F. Configuring special goods, developing owned brands. 13 Configuring inexpensive goods needs to be based on local conditions. The farmers’ consumption psychology, habit and level need to be taken into account. The cheaper goods and owned brand products can be positioned. For farm chain shops in the county with dense population, the convenient traffic, they can choose the consumer goods mainly and daily supplement in the type of goods. For farm chain shops in the township, town and village with population dispersed, they should choose the necessities suitable for rural consumption level. They must carry out stringent checks on the quality of goods to prevent counterfeiting drug products entering the market to ensure product safety, create a fortable environment for consumption to meet the maximum needs of farm consumers. And they also need to develop and cultivate their own brand advantages, so as to expand further markets, attract consumers, expand market shares and improve service quality and levels to enhance the petitiveness of enterprises.