strategicmanagement8(編輯修改稿)
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【文章內(nèi)容簡(jiǎn)介】 ties to the environment ?The environment dictates the chosen strategy。 effective strategy implementation requires an anizational structure matched to its requirements. ? Step 6: Evaluating Results ?How effective have strategies been? ?What adjustments, if any, are necessary? 11 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Organizational Strategies ? Corporate Strategies ?Top management’s overall plan for the entire anization and its strategic business units ? Types of Corporate Strategies ?Growth: expansion into new products and markets ?Stability: maintenance of the status quo ?Renewal: redirection of the firm into new markets 12 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * CorporateLevel Strategies ? Growth Strategy ?Seeking to increase the anization’s business by expansion into new products and markets. ? Types of Growth Strategies ?Concentration ?Vertical integration ?Horizontal integration ?Diversification 13 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Growth Strategies ? Concentration ?Focusing on a primary line of business and increasing the number of products offered or markets served. ? Vertical Integration ?Backward vertical integration: attempting to gain control of inputs (bee a selfsupplier). ?Forward vertical integration: attempting to gain control of output through control of the distribution channel and/or provide customer service activities (eliminating intermediaries). 14 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Growth Strategies (cont’d) ? Horizontal Integration ?Combining operations with another petitor in the same industry to increase petitive strengths and lower petition among industry rivals. ? Related Diversification ?Expanding by merging with or acquiring firms in different, but related industries that are “strategic fits”. ? Unrelated Diversification ?Growing by merging with or acquiring firms in unrelated industries where higher financial returns are possible. 15 Copyright 169。 2023 Prentice Hall, Inc. All rights reserved. * Growth Strategies (cont’d) ? Stability Strategy ?A strategy that seeks to maintain the status quo to deal with the uncertainty of a dynamic environment, when the industry is experiencing slow or nogrowth conditions, or if the owners of the firm elect not to grow for personal reasons. 16 Copyright 169
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