某科技公司營(yíng)銷(xiāo)分析(編輯修改稿)
2025-02-09 06:11 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 pportunities. So, analyzes the stability of political environment is also marketers to enter the market need to be considered. Ch. MA Bechellaoui IFV Banque c. International relation Poland39。s foreign policy39。s main goal is to realize with the European integration, to join the European Union and NATO. 1999 officially join NATO, as the member states in 2023 officially. Poland relationship with China: the two stateowned traditional friendly relationship. Ch. MA Bechellaoui IFV Banque Political risks of global business Political risk resulting directly host country roots in regime change, social unrest and chaos, political independence, armed conflict and war, the international political alliance formation, etc. ? Contains: Confiscation沒(méi)收 Expropriation 補(bǔ)償 Domestication本土化 Economic risks 經(jīng)濟(jì)風(fēng)險(xiǎn) Exchange control 外匯管制 Localcontent laws 當(dāng)?shù)睾糠?Import restrictions 進(jìn)口限制 Tax control 稅收管制 Price control 價(jià)格管制 Labor problems 勞動(dòng)力問(wèn)題 Terrorism 恐怖主義 Cybercrime 網(wǎng)絡(luò)犯罪 Ch. MA Bechellaoui IFV Banque Government policy support The support of the government （ 1） Policy inclination Huawei39。s successful cannot leave national support. Countries has promulgated a series of supporting the national munications industry development policy. （ 2） Credit support In the development of the most crucial period, the government provide credit support for hope get rid of the domestic market, bound to access to the international market of huawei speaking, no doubt, is the biggest encouragement and help. Ch. MA Bechellaoui IFV Banque （ 3） Friendly international relationship China39。s diplomatic route is successful in the world, won more friends... huawei39。s international marketing in China is to follow a diplomatic route, believe that also can succeed. In the markets in developing countries, huawei usually by national traction with the support, because our country and these developing countries has the traditional friendship and aid projects Ch. MA Bechellaoui IFV Banque The right marketing strategy —— Domestication/localization strategy ? Localization is actually the parties to seek a strategic coordination model. Localization is the essence of the multinational panies will production, marketing, management, personnel management such as the host country of the economy in all process, is also in host countries really assume civic responsibility, and will enterprise culture in the cultural pattern of the local and rooted in the process. To enter the European market has 10 years of China huawei, successfully deal with the challenge, walked out of a localization strategy to promote the enterprise development path, better land in the local society, and to promote the enterprise image, in Poland and other central and eastern European countries won from government, business to local staff pany39。s consistent high praise. Ch. MA Bechellaoui IFV Banque （ 1） Huawei pany in the field of munication to Poland with advanced technology and equipment （ 2） Globalization and localization strategy is huawei overe overseas refuses to soil and water conservation, the important measures, localization has bee one of the label of the enterprise culture huawei. （ 3） Huawei is a global pany, is also a local pany, hired a lot of local staff. Huawei attaches great importance to the local customers, local needs, and taking in the local social responsibility. （ 4） Huawei39。s localization strategy in addition to provide employment opportunities, local training talents and pay tax in accordance with law, but also to actively to social responsibility, the sponsor of the local education, children and charity. Ch. MA Bechellaoui IFV Banque Business practice ? In Poland ,Official working hours are from 8 am to 4 pm, Monday through Friday with a break for lunch. With the growing number of westerners, many panies hav
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