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企業(yè)戰(zhàn)略管理_第6章(編輯修改稿)

2025-02-06 18:15 本頁面
 

【文章內(nèi)容簡介】 rentice Hall Steps to Developing a SPACE Matrix 1. Plot the average score on the appropriate axis 2. Add the two scores on the xaxis and plot the point. Add the two scores on the yaxis and plot the point. Plot the intersection of the new xy point 3. Draw a directional vector from the origin through the new intersection point. 31 Copyright 2023 Prentice Hall SPACE Matrix FS +6 +1 +5 +4 +3 +2 6 5 4 3 2 1 6 5 4 3 2 1 +1 +2 +3 +4 +5 +6 ES CA IS Conservative Aggressive Defensive Competitive 32 StrategyFormulation Analytical Framework SWOT Matrix SPACE Matrix BCG Matrix IE Matrix Grand Strategy Matrix 33 Copyright 2023 Prentice Hall BCG Matrix Boston Consulting Group Matrix ?Enhances multidivisional firm in formulating strategies ?Autonomous divisions = business portfolio ?Divisions may pete in different industries ?Focus on marketshare position industry growth rate 34 Copyright 2023 Prentice Hall BCG Matrix Relative Market Share Position ?Ratio of a division’s own market share in an industry to the market share held by the largest rival firm in that industry 35 Copyright 2023 Prentice Hall BCG Matrix Dogs IV Cash Cows III Question Marks I Stars II Relative Market Share Position High Medium .50 Low Industry Sales Growth Rate High +20 Low 20 Medium 0 36 BCG Matrix Question Marks ?Low relative market share – pete in highgrowth industry ?Cash needs are high ?Case generation is low ?Decision to strengthen (intensive strategies) or divest 37 Copyright 2023 Prentice Hall BCG Matrix Stars ?High relative market share and high growth rate ?Best longrun opportunities for growth profitability ?Substantial investment to maintain or strengthen dominant position ?Integration strategies, intensive strategies, joint ventures 38 Copyright 2023 Prentice Hall BCG Matrix Cash Cows ?High relative market share, petes in lowgrowth industry ?Generate cash in excess of their needs ?Milked for other purposes ?Maintain strong position as long as possible ?Product development, concentric diversification ?If weakens—retrenchment or divestiture 39 Copyright 2023 Prentice Hall BCG Matrix Dogs ?Low relative market share pete in slow or no market growth ?Weak internal external position ?Liquidation, divestiture, retrenchment 40 Copyright 2023 Prentice Hall StrategyFormulation Analytical Framework SWOT Matrix SPACE Matrix BCG Matrix IE Matrix Grand Strategy Matrix 41 Copyright 2023 Prentice Hall The InternalExternal Matrix ? Positions an anization’s various divisions in a ninecell display ? Similar to BCG Matrix except the IE Matrix: ? Requires more information about the divisions ? Strategic implications of each matrix are different 42 Copyright 2023 Prentice Hall 43 Copyright 2023 Prentice Hall IE Matrix ? Based on two key dimensions ? The IFE total weighted scores on the xaxis ? The EFE total weighted scores on the yaxis ? Divided into three major regions ? Grow and build – Cells I, II, or IV ? Hold and maintain – Cells III, V, or VII ? Harvest or divest – Cells VI, VIII, or IX 44 Copyright 2023 Prentice Hall 45 Copyright 2023 Prentice Hall StrategyFormulation Analytical Framework SPACE Matr
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