zhongyao消費(fèi)者行為學(xué)(編輯修改稿)
2025-01-28 07:53 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 學(xué)習(xí)效果很重要的因素。 LOGO 行為對(duì)態(tài)度的影響 1 角色扮演 斯坦福大學(xué) 菲利普“模擬監(jiān)獄”實(shí)驗(yàn) 2 語(yǔ)言的影響 希金斯的研究 3 得寸進(jìn)尺現(xiàn)象 “加利福尼亞” “互聯(lián)網(wǎng)實(shí)驗(yàn)” LOGO 行為對(duì)態(tài)度的影響 ?角色扮演 ? 一個(gè)人進(jìn)入新角色非常迅速，盡管與其之前的角色相差甚遠(yuǎn)。 ? 一個(gè)人表現(xiàn)出的行為似乎更接近自己的角色而非自己的心靈，道德、修養(yǎng)在角色要求面前顯得多么微不足道。 ? 更應(yīng)該關(guān)注制度、環(huán)境條件，而不是尋找具有某種品質(zhì)的人。前者比后者更具有確定性。 ? 想要改變一個(gè)人的態(tài)度，最好的做法是賦予他相關(guān)的角色，隨著他做出相應(yīng)的角色行為，他的態(tài)度就會(huì)隨之發(fā)生變化。 LOGO 行為對(duì)態(tài)度的影響 ?語(yǔ)言會(huì)變成信念 ? 在嘗試說(shuō)服他人的時(shí)候說(shuō)服了自己。 ? 人們似乎傾向于根據(jù)自己的聽(tīng)眾來(lái)調(diào)整自己的講話內(nèi)容，并且在說(shuō)過(guò)之后也會(huì)相信這些歪曲的信息。 LOGO 行為對(duì)態(tài)度的影響 ?得寸進(jìn)尺現(xiàn)象 ? 如果你想讓別人幫你一個(gè)大忙，有效的策略是先讓他幫你一個(gè)小忙。 ? 人們最初的順從行為是自愿的，但當(dāng)人們承諾公眾行為并且認(rèn)為這些行為是自覺(jué)做出的時(shí)候，他們會(huì)更加堅(jiān)信自己的所作所為 ? 一個(gè)最初沒(méi)有任何損失的承諾常常會(huì)使人做出更大的承諾。 LOGO 行為影響態(tài)度的理論 行為是如何影響態(tài)度的 自我覺(jué)知理論：以以往的經(jīng)驗(yàn)和行為推斷對(duì)事物的態(tài)度。我們更擅長(zhǎng)為自己的行為找理由。 認(rèn)知失調(diào)理論：認(rèn)知元素之間的關(guān)系有三種，解決不協(xié)調(diào)的方法是改變行為、態(tài)度或加入新的認(rèn)知元素 自我展示理論：印象管理，為了讓別人覺(jué)得自己言行一致獲得好印象 LOGO Hot Tip ? How do I incorporate my logo to a slide that will apply to all the other slides? ? On the [View] menu, point to [Master], and then click [Slide Master] or [Notes Master]. Change images to the one you like, then it will apply to all the other slides. LOGO Click to edit title style ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Text in here ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Text in here ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Text in here ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Text in here LOGO Contents Add your text in here Add your text in here Add your text in here Add your text in here ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Add your text in here LOGO Hot Tip ? How do I incorporate my logo to a slide that will apply to all the other slides? ? On the [View] menu, point to [Master], and then click [Slide Master] or [Notes Master]. Change images to the one you like, then it will apply to all the other slides. LOGO 2. Describe contents for a Chart Description of the pany’s sub contents Description of the pany’s sub contents 1. Describe contents for a Chart Description of the pany’s sub contents Description of the pany’s sub contents Title Title Title Title Chart Title in here text in here text in here text in here text in here Click to edit title style LOGO Describe a vision of pany or strategic contents. Describe a vision of pany or strategic contents. Describe a vision of pany or strategic contents. Describe a vision of pany or strategic contents. 70% 50% 83% 90% 65% 75% 50% 65% ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Click to edit title style LOGO Click to edit title style Text in here Text in here Text in here Text in here Text in here Text in here ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Title in here LOGO ? ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. A B C D 80% 90% 30% 55% A. Description of the contents B. Description of the contents C. Description of the contents D. Description of the contents Click to edit title style LOGO Click to edit title style Description of the contents ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Description of the contents Description of the contents Description of the contents M1 M2 M4 M3 LOGO ? Click to add Text ? Click to add Text ? Click to add Text ? Click to add Text Text in here Text in here Text in here Text in here ? Click to add Text ? Click to add Text ? Click to add Text ? Click to add Text ? Click to add Text ? Click to add Text ? Click to add Text ? Click to add Text ? Click to add Text ? Click to add Text ? Click to add Text ? Click to add Text Click to edit title style LOGO C
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