中國(guó)出境旅游市場(chǎng)營(yíng)銷(1)(編輯修改稿)
2025-01-21 02:56 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 main ADS for China outbound market 出境旅游主要目的地生命周期 觀光旅游 城市旅游 休閑度假 會(huì)議 /獎(jiǎng)勵(lì) 探險(xiǎn)旅游 文化探秘 鄉(xiāng)村旅游 生態(tài)旅游 運(yùn)動(dòng)旅游 朝圣旅游 Product structure on the outbound market 出境旅游產(chǎn)品結(jié)構(gòu) Sightseeing City travel Big volume Low spending 流量大 消費(fèi)低 Culture exploration Holiday tours Incentive travel Middle volume 中等流量 Middle spending 中等消費(fèi) Growth quickly 增長(zhǎng)迅速 Cruise tours Ecological tours Museum tours Art tours …. Flow is small 流量小 Spend a lot 消費(fèi)高 Growth quickly 增長(zhǎng)快 It is imperative to understand China, Chinese culture and custom of the Chinese people in order to do marketing on the outbound business. 營(yíng)銷中國(guó)出境游，要了解中國(guó)，了解中國(guó)文化，了解中國(guó)人的習(xí)慣。 China has an unique culture of numbers. 中國(guó)有獨(dú)特的數(shù)字文化 Some Chinese dislike the number of 4, because it’ s pronounce is similar to death. They like the number of 6, it sounds like lucky. They also favor 8, since it sounds like fortune. Sometimes Chinese passengers will get annoyed when they are assigned to stay on the 4th floor of a hotel. They may ask for a change. “ When in Rome, do as the Romans do.” The Disneyland Hong Kong follows this. The Disneyland Hotel does not have 4th floor. The restaurant has a
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