戰(zhàn)略實(shí)施與控制講義(編輯修改稿)
2025-01-19 19:47 本頁面
【文章內(nèi)容簡介】 降 建立新組織結(jié)構(gòu) 組織績效得到改進(jìn) 17 組織形式 單一結(jié)構(gòu) ? Simple structure ? The ownermanager makes all major decisions directly and monitors all activities. 18 組織形式 職能制 ? Functional structure ? Consists of a chief executive officer and a limited corporate staff, with functional line managers in dominant anization areas such as production, accounting, marketing, RD, engineering, and human resources. 19 組織形式 事業(yè)部制 ? Multidivisional structure ? Composed of operating divisions, each representing a separate business or profit center in which the top corporate officers delegate responsibilities for daytoday operations and businessunit strategy to division managers. 20 Multidivisional structure—M model Multidivisional structure Corporative form SBU form Competitive form 21 Functional structure— cost leadership Office of the president Centralized staff engineering marketing operation accounting personnel 1. Operation is the main function 2. Process engineering is emphasized, rather than RD 3. Large centralized staff coordinate functions 4. Formalized procedures 5. Overall structure is mechanical。 job roles are highly structured. 22 Functional structure— differentiation President limited staff R D marketing operation accounting personnel 1. Marketing is the mai
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