中國crm行業(yè)實踐反思(編輯修改稿)
2024-08-15 23:02 本頁面
【文章內(nèi)容簡介】 itions. But this kind of price petition meant has abandoned the service price war, because the price petition has to reduce the service the ingredient, but did not have the service actually only to have the price to pete this path. After enters this kind of vicious circle, the CRM supplier39。s core business starts to desalinate, product pattern more and more obvious, this actually creates the customer more and more painfully, the project is more and more awkward, the service grows more and more does not have the stamina. Must change this kind of present situation, is must realize the product and service stripping, simultaneously also requests the CRM service business to be able to refine the consultation theory system and the methodology maturity.The CRM merchant customer subdivides makes CRM instead own not to carry on the customer to subdivide with the customer value localization, this is the very interesting phenomenon. Although the CRM supplier in instills into CRM to the enterprise users the idea, however they actually not necessarily in to this carry on the operation instruction. The customer subdivides, meant the CRM supply trade needs to pay attention to own goal customer classification, understood their characteristic and the demand, simultaneously based on the customer value localization, set a target in the customer classification value rank, thus can effective provide the different difference service, causes the pany operation flow to be more effective.Was far away the idea only technological advance to discuss when the CRM supplier was not having the theory and the methodology accumulation, they had to start to get rid of the soft thing, but started to emphasize the product. In the product, emphasis technology Sophistication which they can talk endlessly, forms in one kind of CRM profession only technological advance theory, looked like adopts the most advanced technical CRM system to be able to cause the enterprise user to realize the CRM enterprise. We may guess, this kind of CRM supplier39。s longterm development certainly can have the question, if is inferi
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