小家電市場(chǎng)調(diào)查分析(編輯修改稿)
2025-07-20 15:57 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 yearsahead,”saidJackGoldman,presidentandCEO,HPBA.“Wethinkthistrendowesalottoarelativelyhealthyeconomyaswellaspeoples’continuedpassionforculinaryadventureandbringingouttheflavoroftheirfood.Weareoptimisticaboutthestateandfutureofourindustry.”Tocaptureconsumertrendsaroundgrillingandbarbecuing,HPBAbienniallyconductstheHPBABarbecueLifestyle,Usageamp。AttitudeStudy*.Followingarekeyhighlightsfromthe2015study:GrillUsage:FromHolidaystoYearRoundGrillownersfireitupfortheholidays.Amonggrillowners,themostpopulargrillingdaysoftheyearare:o FourthofJuly(76%)o LaborDay(62%)o MemorialDay(62%)o Father’sDay(49%)o Mother’sDay(34%)Despitethetypicallycooltemperatures,afull28%ofownersgrillfortheSuperBowl,14%cookatleastpartoftheirThanksgivingdinneronthebarbecue,and9%grillonNewYear’sDay.16%barbecueduringtheEasterholiday.Themajorityofgrillowners(61%)enjoyusingtheirgrillorsmokeryearround.43%cookatleastonceamonthinthewintermonths.30%plantogrillmorenextyearthantheydidthisyear.OutdoorCookingStrongandTrendingUp75%of.adultsownagrillorsmoker.Oftheseowners,45%plantopurchaseanewoneinthenextyear.37%ofall.adultsplantopurchaseanewgrillorsmokernextyear.62%ofhouseholdsthatownagrillownagasgrill,followedbycharcoal(53%)andelectric(12%).Woodpelletgrillownershipappearstobeontherise:Althoughtheircurrentshareofthemarketis2%,7%oftheprospectivebuyersplantopurchaseoneintheingyear.56%ofgrillswerepurchasedasreplacements,while29%werefirsttimepurchases.Nearlyhalfofallownersownthemostbasicgrillingaccessories(cleaningbrush,tongs,glove/mitts),andmanyplantopurchasemorespecializedaccessoriesintheyearahead,suchas:o Pizzastone(14%)o Fishorbroilingbasket(14%)o Cedarorothercookingplanks(14%)o Motorizedrotisserie(12%)o Grillwoks(11%)Buckingtheemercetrend,83%ofrecentgrillorsmokerpurchasesweremadeinstore,while11%weremadeonline.WhyCookOut?ForMost,It’sAbouttheFlavorByalargemajority,improvedflavoristhemainreasonownerscookwiththeirgrillsandsmokers16
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