【文章內容簡介】 does and different from its ，一個是出色的組織在它的和不同的競爭對手。 One approach is through innovation and differentiation , eg offering a new product or unique ，如提供一個獨特的新產品或服務。Portakabin已經取得競爭優(yōu)勢，通過創(chuàng)新的產品開發(fā) 30 ％的銷售 收入 （ 營業(yè)額 ）所產生的產品，已推出或重新推出在過去的三年中。 The Portakabin Group is a private pany , owned by the Shepherd family, involved in the hire and sale of interim and permanent ，所擁有的牧人家庭，參與的出租和出售的臨時和永久居所。 For more information about the pany39。s structure, please see Portakabin39。s Edition 8 Case ，請參閱Portakabin版8為例。 Portakabin Limited, an important Group member, specialises in producing modular buildings , operating 45 hire centres across the UK, employing over 1,300 people and increasingly developing European operations Portakabin有限公司，一個重要的小組成員，專業(yè)生產模塊式建筑 ，經營45個租賃中心在英國，雇用員工超過1300人，并日益發(fā)展歐洲業(yè)務 。 Buildings are manufactured and fitted out in a factory environment, while foundations are prepared ，而基金會準備現場。 The customer39。s modules are taken to the site, craned into position and linked ， craned到的位置和聯系在一起。 Architectural features such as lifts, stair towers or cladding are added ，如升降機，樓梯塔或熔覆添加現場。 In terms of market positioning Portakabin is located at the top end of the market with quality products and premium pricing reflecting high value for 定位 Portakabin位于高端市場的高質量產品和優(yōu)質的定價反映高物有所值。 Portakabin經營在競爭極度激烈的市場， 20個主要國家的競爭對手除了當地的競爭對手。 Portakabin is the market leader with % of the overall UK market (its nearest petitor has 14%. In Europe, Portakabin has 3% of the market and petes with the world39。s biggest provider GE Capital , as well as major continental panies such as the French pany Algeco the European market leader. The UK market is mature, so growth is challenging to achieve. However, Portakabin must protect and build its UK market leadership and this need, coupled with a concern for customers, drives its current exciting new product and service development strategy . Portakabin39。s mitment to its customers is summed up in its charter, which includes: ％的整體英國市場（其最接近的競爭對手的14 ％ 。在歐洲， Portakabin有3 ％的市場份額和競爭的世界上最大的供應商通用電氣資本 ，以及主要的大陸公司，如法國公司Algeco 歐洲市場的領導者。英國市場的成熟，所以是具有挑戰(zhàn)性的增長來實現。然而， Portakabin必須保護和建設其在英國市場的領導地位 ，并滿足這種需求，再加上關注的一個客戶，硬盤目前令人振奮的新產品和服務的發(fā)展戰(zhàn)略 。 Portakabin對客戶的一貫承諾是總結了在其章程，其中包括： answering calls within four rings接聽電話后4環(huán) a response to enquiries within 24 hours回應傳媒查詢24小時內 the building to be delivered on time建設交付時間 the building to be provided to the agreed contract sum建設提供商定的合同金額 giving a rectification response within 48 hours給予整改答復48小時內 including customers in a customer care programme .包括客戶的客戶服務方案 。 In addition, if their building is not delivered on time Hire customers will receive a week39。s free hire for every day the building is late, up to a maximum of four weeks, whereas Sales customers will receive an additional six months warranty on their ，如果其建設是不能準時交貨服務客戶將獲得一個星期的免費租用的每一天的建設已晚，最多為4個星期，而銷售的客戶將獲得額外的6個月的保修樓宇。 經濟部門 經濟活動通常分為3個部門： 1. （1） Primary industry involves extracting raw materials .主要產業(yè) 涉及提取原料 。 When economies first start growing they are heavily dependent on their own raw materials eg coal, iron ore and other metals that are useful in manufacturing ，經濟增長是嚴重依賴于自己的原材料例如煤，鐵礦及其他金屬，這些有用的制造工藝。 （2）（） economies industrialise, secondary industries grow consisting of construction and manufacturing such as car ，第二產業(yè)增長包括建筑業(yè)和制造業(yè)，如汽車工廠。 These use the output of primary industry to produce semifinished and finished goods chocolate products, clothing, homes, ，服裝，房屋等 3.（3）In the third wave of development , countries move on to focus on service ，國家開始把重點放在服務行業(yè)。 The UK today is dominated by service industries in which employees provide direct services to people (eg a supermarket checkout assistant packing your bags), as well as business services (including financial services such as insurance, the hiring of equipment etc.)今天，英國主要是服務行業(yè)中的員工提供直接服務的人（如超市收銀臺的助理包裝袋） ，以及商業(yè)服務（包括金融服務 ，例如保險，租用設備等） 但是，這種分類是一種簡化，因為很多商業(yè)活動所涉及的不止一個部門。 Portakabin for example is primarily involved in manufacturing and assembly, although many of the processes carried out are in the tertiary sector eg the hire of buildings. Portakabin例如主要是參與制造和裝配，盡管許多的過程中進行的第三產業(yè)如租用的建筑物。 Only by bining manufacturing and assembly with the provision of services is Portakabin able to meet customers39。 。 Portakabin provides an example of how to be successful in Britain39。s troubled manufacturing secPortakabin提供了一個例子，說明要取得成功，英國的制造業(yè)陷入困境。 Since the First World War we have seen a reduction of employment in manufacturing, and this trend is ，我們看到減少了制造業(yè)就業(yè)人數，而且這一趨勢仍在繼續(xù)。 However, it is important to protect and enhance manufacturing because these products are so important to our daily lives the houses we live in, the cars we travel in. A number of UK industries have struggled to pete with cheap foreign imports, such as coal mining and car ，重要的是要保護和提高生產，因為這些產品是非常重要的我們的日常生活房屋在我們生活的，我們的車旅費英寸一些英國行業(yè)都在掙扎中與外國廉價進口，如煤炭采礦和汽車生產。 So what does it take to be petitive in modern industry?那么，才能成為有競爭力的現代工業(yè)？The answer provided by Portakabin is expressed in the brand vision which is to provide peace of mind through delivering quality products and services directed at meeting customers39。 ，通過提供高質量的產品和服務以滿足客戶的需求。 Nowhere is this more true than in the provision of 。 For example when a client wants to relocate staff to new offices, Portakabin provides the modular buildings and a range of services including the airconditioning system, entry ramps for disabled employees, a fire alarm system, plus office furniture and puter cable ，當一個客戶要搬遷到新的辦事處工作人員， Portakabin提供了模塊化的建筑物和一系列服務，包括空調系統，進入坡道殘疾人員工，火災報警系統，以及辦公家具和計算機電纜分。 The new buildings are constructed to a preagreed 。 The client places strong emphasis on morale and mitment to employee motivation and this is achieved by creating a pleasant working ，以員工的動機和實現這一目標創(chuàng)造一個愉悅的工作環(huán)境。 Portakabin solutions are about creating a full range of customer focused benefits, which ultimately provide the customer with peace of mind better than its petitors. Portakabin 的解決辦法是建立一個全方位的客戶為重點的利益，最終為客戶提供安心優(yōu)于其競爭對手。 誰是Portakabin