【正文】 的用戶Portakabin經(jīng)營主要的B2B （ 企業(yè)對企業(yè) ） 市場 ，并提供建筑物的公共部門 。 Examples of the products it offers include modular buildings ie offices, school and hospital buildings and local government ，學校和醫(yī)院建筑和當?shù)卣k事處。 More organisations are recognising the need for building methods which are safe, clean, efficient, minimise disruption, save time and guarantee quality and cost .更多的組織認識到需要建立方法是安全，清潔，高效的影響減至最低，節(jié)省時間和保證質(zhì)量和成本 。 They seek a range of associated services from help with gaining planning permission, to the installation of equipment and ，從幫助獲得規(guī)劃許可，安裝的設(shè)備和家具。Portakabin aims to increase the value of contracts with individual customers by adding more and more services focused around the clients Portakabin 目的是增加價值的合同的個人客戶 ，增加更多的服務(wù)，重點圍繞客戶的需求。 各部門，他們的需求和期盼Portakabin的私營部門 的客戶包括商業(yè)機構(gòu)，如保險公司和航空公司的代表是設(shè)施管理人員和/或建筑師。 These organisations are driven by a need to make a profit for their shareholders .這些組織的帶動下需要作出利潤的股東 。 This is best achieved by focusing on what they do best eg selling insurance policies or air 。 Increasingly, these panies seek to outsource their noncore activities to specialists in the relevant ，這些公司尋求外包其非核心活動的專家在相關(guān)領(lǐng)域。 An insurance pany will be happy to hand over all aspects of the problem of building a new office to a quality ，建設(shè)一個新的辦事處以高質(zhì)量供應(yīng)商。這是一個新的服務(wù)為客戶的服務(wù)照顧客戶的項目從開始到結(jié)束，如果客戶的愿望包括管理規(guī)劃的應(yīng)用和建設(shè)控制審批，項目管理，健康和安全顧問。 Other new developments include:其他新的事態(tài)發(fā)展包括： A business that hires climate control, heating and cooling systems that are ultraquiet, fortable and cost ，加熱和冷卻系統(tǒng)，超靜音，舒適和成本效益。 A business which makes maximum use of space by creating plete office solutions and flexible layouts to customers39。 ，建立完整的Office解決方案和靈活的布局，以客戶的需求。 Portakabin39。s new fire and securitPortakabin新的消防和安全的服務(wù)。 It offers a prehensive range of security and fire protection systems together with technical support and regular 。 Another recently developed service is Portakabin 。 With the current government39。s policy of social inclusion and the introduction of the Disability Discrimination Act, it is essential that organisations ensure easy access to all buildings, including those that are ，并介紹了殘疾歧視法，這是至關(guān)重要的組織保證容易獲得所有建筑物，包括那些被雇用。 So, as well as providing buildings, Portakabin offers a range of safe access ，以及提供建筑， Portakabin提供一系列的安全接入系統(tǒng)。 All these new services are offered to customers in both the private and public 。 Public sector customers include schools, hospitals and local ，醫(yī)院和地方議會。 Portakabin meets a range of needs varying from the provision of long term permanent acmodation such as the Breckland Council Offices in Norfolk to the hire of a building for a doctor39。s surgery near Peterborough. Portakabin滿足各種不同的需求提供從長期來看永久居所，如Breckland委員會辦事處諾福克聘用的建設(shè)醫(yī)生的手術(shù)不久的彼得伯勒。 The WardSpace product is designed to provide highquality hospital wards to relieve severe shortages of space. WardSpace產(chǎn)品的設(shè)計目的是為了提供高質(zhì)量的醫(yī)院病房，以紓緩嚴重短缺的空間。 (For more information on Portakabin WardSpace buildings please see Portakabin39。s Edition 8 Case Study.) Lilliput nursery buildings are supplied to primary schools, and hospital onsite nurseries in the public sector as well as preschools in the private sector. （欲了解更多有關(guān)Portakabin WardSpace樓宇請參閱Portakabin版8為例。 ）小人苗圃建筑物提供給小學，和醫(yī)院的現(xiàn)場苗圃在公共部門以及學齡前學校在私營部門。 Additionally, Portakabin supplies high quality interim ， Portakabin供應(yīng)高品質(zhì)的 臨時教室。 These can be equipped with cupboards, whiteboards, and cable trunking for ，白板和電纜干線的計算機。 Portakabin recently won an order to supply the interim buildings for the new Peckham Academy, which needed to be up and running within a very short time span. Portakabin最近獲得了以供應(yīng)的臨時建筑物，新的佩卡姆學院，需要加以啟動和運行，在很短的時間跨度。 This required the provision of 1600 sq m of space including six laboratories, offices and 10 classrooms plus a guarantee that the project would be pleted on time and to the detailed customer specifications .這就要求提供1600平方米的空間，包括6個實驗室，辦公室和10間教室，另加保證項目將按時完成客戶的詳細規(guī)格 。 This ensured that the school was pleted in September 。 與客戶溝通制訂了一系列新的產(chǎn)品和服務(wù) ，重要的是，每個人都在公司熟悉這些事態(tài)發(fā)展（ 內(nèi)部交流 ） ，使他們能夠更好地與現(xiàn)有的和潛在的客戶 （ 外部溝通 ） 。 Internal munications media include a newsletter that informs employees of new and ongoing projects and important ，通知雇員的新的和正在進行的項目和重要的事件。 Notice boards are attractively set out to give clear visual messages and soon a poster campaign will begin promoting the importance of good customer service .告示板具吸引力的規(guī)定給予明確的視覺信息和宣傳海報很快將開始推廣的重要性，良好的客戶服務(wù) 。 The pany also holds regional conferences known as Update roadshows for enhanced facetoface 。 Roadshows are held in Europe for subsidiaries in France, Belgium, Germany and the ，比利時，德國和荷蘭。對外傳播則是側(cè)重于客戶。 Literature is designed to be visual and directed so it is easy for customers to appreciate the prime benefits for 。 The website is a hugely powerful munications tool and a successful and cost effective 。 The pany uses different media depending on the purpose of the 。 The effectiveness of external munications is constantly monitored, eg measuring the number of sales leads generated by the ，例如測量一些銷售線索生成的網(wǎng)站。 By monitoring the number of responses to external munications it is possible to ensure that money is spent on media that ，外部通訊有可能，以確保資金用在媒體工作。 結(jié)論 PrtakabinAlthough the pany operates in a maturing market in the UK, it is seizing the opportunity to grow with a range of product and service ，這是抓住機遇，伴隨著一系列的產(chǎn)品和服務(wù)創(chuàng)新。 These developments are market driven, and throughout, the concern is to identify ways of giving the customer both a better product and a fuller service so that the hassle and worry is taken out of new buildings leaving the customer with peace of mind and freedom to manage their own business and maximise profits .這些事態(tài)發(fā)展是市場導向，在整個的令人關(guān)注的是找到辦法，讓顧客既更好的了解產(chǎn)品和更全面的服務(wù)，這樣的麻煩和擔心是采取了使客戶安心的新方法，自由地管理自己的企業(yè)和最大的利潤 。英文原文Meeting customer needs for petitive advantageAbstract: The business saying that 39。if you are green you are growing, if you are ripe you rot39。 is a message that rings loud and clear from Portakabin39。s growth strategy. Although the pany operates in a maturing market in the UK, it is seizing the opportunity to grow with a range of product and service inn