【文章內(nèi)容簡介】 fashion stylepartysuEuropean StyleJapanese and Korean styleAvantgardeNations11%32%18%22%17%This kind of consumer groups with students taste almost the same, Is to choose partysu by the reduction in the number of more.Favorite clothing brand（Multiple Choices）ONLYZARACamp。AHamp。MLevi‘sEtamvery modaELANDother（Mamp。E Sports apparel）59%67%53%68%76%47%62%42%23%Whitecollarconsumerslikedbrandsarenotthesame,butIchoosethesebrandstheylike,becausetheseclothesaretrendyandrelativepricesarewithintherangetheyacceptisbasicallytheirregularconsumerbrands.Trust objectBrandAdvertisingMany people wearQuality is goodOther21%26%9%36%8%From the table we can see that the trust of consumers in such objects are scattered, in addition to quality requirements, through my research, I found that they prefer a personality thing, wish clothing is unique and not like others to wear the same clothes.Clothing about channels（Multiple Choices）Friends/relativesNetwork informationTheir previous experienceShopping findsShopping findsAdvertising62%29%61%33%53%98%These consumer groups or through various types of advertisements to understand the clothing brand, so advertising was also once again shows us it is the importance of branding, but brand quality has to cross the border, so as to build a brand loyal customers.Like the way promotions (multiple choice)Discount promotionDiscount promotion Special offersVIP promotionsCumulative consumer cash back100%100%100%100%100%This table confirms to us again, as long as it is promotional, and is a favorite for all, not because the identity vary according to occupation.The factors influencing purchases (multiple choice)Staff introductionClothingPrice highlowOther44%89%44%20%In these people, clothing styles it is critical. However, also boasts a high or low price. Although this type of population own consumption levels high, but there are mindless consumption，If the dress is so nice, would still be bought, and their relative to staff is a very strong resolution, in the quality of clothing, styles and so on doesn39。t make them something so many critical places.Like fashion accessories (select all that apply)hatglassesjewelryscarfbeltpacksackothers57%78%89%52%51%88%60%Through the forms we know, such the choice of accessories for a variety of consumer groups, but none of the accessories option below 50%, and they generally reflect, accessories listed and cannot fully express their needs, they consider different clothing, according to their different accessories to match. The crowd is up to date with fashion crowd, they can buy clothing for the taking matching costume accessories. Therefore, garments accessories, pay attention to the novel.To sum up, for sales personnel, their consumption level is high, so they demand more , want to capture their this kind of customers in quality、service attitude to do very well, so as to better grasp the customer.Occupation: service sector (a total of 14 age range 1827 years)Service personnel selection is mainly aimed at a fixed salary every month, but the salaries are mostly concentrated in the 10002000 between people.Shopping frequency classification1to 4 times a month5 to 8 times a monthothers36%50%14%Data can be seen shopping for service industries less relative to the number of students and whitecollar workers, but they also have their own time.onepiece（yuan）Less than100101300301500More than50120%51%27%2%To learn, most of the personnel engaged in the service sector, actually more sensitive to the price of clothing is because of money of toil, they buy expensive clothes worry more. But clothing in this part of the population can be imposed prices, because they also wanted quality.Shopping Places（Multiple Choices）Mallspecialty storeForeign trade and leisure storeUniversity living areahypermarketonline store69%64%44%12%87%7%Through the table we can see that such consumer favorite is the sale of the stores, but they also like in malls and boutiques to buy clothes, but for online shopping, consumer groups said they generally do not purchase it. I made a specific investigation on this matter, they indicated that it would not net purchases, or because of mistrust of the net purchase, fear of money wasted and not online, which is why so low percentage of net purchases.fashion stylepartysuEuropean StyleJapanese and Korean styleAvantgardeNations32%25%20%17%6%Personnel engaged in the service sector, most having to do with his job at work that matches the uniform, so in a private fashion style, and they indicated that they would prefer the sweet, partysu dress.Favorite clothing brand（Multiple Choices）ONLYZARACamp。AHamp。MLevi‘sEtamvery modaELANDother（Mamp。E Sports apparel）比例28%24%33%42%30%67%32%68%54%In questionnaire investigation of process in the found, service of female mostly are in after fertility kids, after fertility kids，many female are faced a very pain of reality, stature aliasing, in for most brand clothing also only hold with enjoy of attitude passing, hard purchase to for themselves of clothing, and for them， above brand of clothing too expensive has, like Levi s of clothing some fast with they a months of wage price as, so they is does not select of.Trust objectBrandAdvertisingMany people wearQuality is goodOther11%12%13%58%6%This group is pared with students who were more rational, so quality is good to occupy an absolute advantage.Clothing about channels（Multiple Choices）Friends/relativesNetwork informationTheir previous experienceShopping findsShoppi