市場(chǎng)營銷專業(yè)詞匯中英文對(duì)照表(編輯修改稿)
2024-08-25 20:04 本頁面
【文章內(nèi)容簡(jiǎn)介】 sales message 提供銷售信息pretest market research 測(cè)試前市場(chǎng)研究price discrimination 價(jià)格歧視price elasticity of demand 需求的價(jià)格彈性price fixing 價(jià)格設(shè)定price leaders 價(jià)格領(lǐng)導(dǎo)者price lining 價(jià)格排列定價(jià)法price/earnings ration 價(jià)格/收益比priceoff promotions 降價(jià)促銷pricesetting process 定價(jià)過程pricing adjustments 定價(jià)調(diào)整primary demand 基本需求primary sources 第一類/主要數(shù)據(jù)print media 印刷媒體private/forprofit organization 私營/盈利性組織PRIZM (Potential Rating Index for Zip Markets) 按郵政區(qū)劃為基礎(chǔ)的潛力等級(jí)指數(shù)proactive newproduct development strategy 進(jìn)取型新產(chǎn)品開發(fā)戰(zhàn)略probability sampling 概率抽樣problem formulation 界定問題problem identificatioin 確定問題process management 過程管理Procter amp。 Gamble (Pamp。G) 寶潔公司product availability 產(chǎn)品的可獲得性product category 產(chǎn)品類別product class 產(chǎn)品類別product decisions 產(chǎn)品決策product design 產(chǎn)品設(shè)計(jì)product dimension or attributes 產(chǎn)品維度/屬性product evolution 產(chǎn)品演變product features 產(chǎn)品特征product intent share 產(chǎn)品傾向份額product leadership 產(chǎn)品領(lǐng)導(dǎo)能力product life cycle (PLC) 產(chǎn)品生命周期product life cycle curve 產(chǎn)品生命周期曲線product manager audit 產(chǎn)品經(jīng)理審計(jì)product offering 供應(yīng)品product organizaiton of salesforce 按產(chǎn)品組織銷售隊(duì)伍product policies 產(chǎn)品策略product scope 產(chǎn)品范圍product space 產(chǎn)品位置product systems 產(chǎn)品體系product type 產(chǎn)品類型product usage 產(chǎn)品用途product(ion)oriented organization 產(chǎn)品/生產(chǎn)導(dǎo)向型組織productline pricing adjustments 產(chǎn)品線定價(jià)調(diào)整productmanagement organizational structure 產(chǎn)品管理組織結(jié)構(gòu)productmarket entry control 產(chǎn)品－市場(chǎng)進(jìn)入控制productrelated behavioral descriptors 與產(chǎn)品相關(guān)的行為變量product39。s market characteristics 產(chǎn)品的市場(chǎng)特征productuse testing 產(chǎn)品使用測(cè)試proenvironment 環(huán)保profit impact of market strategy (PIMS) 市場(chǎng)戰(zhàn)略的利潤影響profitability analysis 盈利性分析profitability 盈利性/盈利能力profitable survivor strategy 有利可圖的生存者戰(zhàn)略projectpany resource patibility 項(xiàng)目與公司資源的協(xié)調(diào)性projected profitandloss statement 預(yù)計(jì)損益表projective tests 投影測(cè)試promotion decisions 促銷決策promotion mix 促銷組合promotion policies 促銷策略promotional allowance 促銷折讓promotional effort 促銷努力promotional pricing 促銷定價(jià)promptness 及時(shí)性propector strategy 探索型戰(zhàn)略prospecting for customers 尋找顧客psychographics 心理統(tǒng)計(jì)特征psychological cost 心理成本psychological pricing 心理定價(jià)法public utilities 公共設(shè)施publicity 公共宣傳pull strategy for control of distribution channels 分銷渠道控制的拉式戰(zhàn)略pupil dilation 瞳孔擴(kuò)張purchase predisposition 購買傾向purchasing agent 采購代理purchasing power perity (PPP) 購買力平價(jià)指數(shù)push money/spiffs 傭金push stragtegy for control of distribution channels 分銷渠道控制的推式戰(zhàn)略qualifying prospects 審查潛在顧客資格quality dimensions 質(zhì)量維度quantity discount 數(shù)量折扣question marks 問題類questioning 詢問法quotas 定額R amp。 D expenditure 研究開發(fā)戰(zhàn)略race and ethnic origin 種族和民族rack jobbers 供應(yīng)超級(jí)市場(chǎng)的批發(fā)商rank ordering 排序rate of adoption 采購率rateofreturn/target return pricing 回報(bào)率/目標(biāo)回報(bào)定價(jià)法rational appeals 理性訴求rationale 基本原理reactive and proactive responses 反應(yīng)及前攝策略reactive newproduct development strategyreactor strategy 反應(yīng)型戰(zhàn)略rebates 回扣recall tests 記憶測(cè)試receiver 接收者reciprocity 利益互惠recognition of problem/need 發(fā)現(xiàn)問題/需求recognition tests 認(rèn)知測(cè)試recreation 娛樂業(yè)recruitment and selection 招聘與選拔recycling of packaging 包裝回收（利用）reference group 參照群體referent power 參照權(quán)refocus 鞏固refunds 退款refusal to deal 拒絕經(jīng)營regression analysis 回歸分析法regulation 管制related/concentri
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