【文章內(nèi)容簡(jiǎn)介】 d control system area audit 計(jì)劃與控制系統(tǒng)領(lǐng)域的審計(jì)point of sale information 銷售點(diǎn)信息 pointofpurhcase(POP)promotion 采購點(diǎn)促銷pointofsales(POS)data 銷售點(diǎn)數(shù)據(jù) pontificator 保守派 popularity 通用性 population trends 人口趨勢(shì)portfolio models for resource allocation 資源配置的資產(chǎn)組合模式position intensity 地位集中程度 possession utility 擁有效用postpurchase dissonance 購買后的不協(xié)調(diào) postpurchase evaluation 購買后評(píng)估 power in distribution 分銷權(quán)力 power of buyers 購買者能力 power of suppliers 供應(yīng)商能力 predatory pricing 掠奪性定價(jià)法/ 10preempting scarce resources 先占稀缺資源 preferential treatment 特惠待遇 premiums 額外獎(jiǎng)勵(lì)present petitors 現(xiàn)有的競(jìng)爭(zhēng)者 presenting sales message 提供銷售信息 pretest market research 測(cè)試前市場(chǎng)研究 price discrimination 價(jià)格歧視price elasticity of demand 需求的價(jià)格彈性 price fixing 價(jià)格設(shè)定 price leaders 價(jià)格領(lǐng)導(dǎo)者 price lining 價(jià)格排列定價(jià)法 price/earnings ration 價(jià)格/收益比 priceoff promotions 降價(jià)促銷 pricesetting process 定價(jià)過程 pricing adjustments 定價(jià)調(diào)整 primary demand 基本需求 primary sources 第一類/主要數(shù)據(jù) print media 印刷媒體private/forprofit organization 私營(yíng)/盈利性組織PRIZM(Potential Rating Index for Zip Markets)按郵政區(qū)劃為基礎(chǔ)的潛力等級(jí)指數(shù)proactive newproduct development strategy 進(jìn)取型新產(chǎn)品開發(fā)戰(zhàn)略 probability sampling 概率抽樣 problem formulation 界定問題 problem identificatioin 確定問題 process management 過程管理 Procter amp。 Gamble(Pamp。G)寶潔公司 product availability 產(chǎn)品的可獲得性 product category 產(chǎn)品類別 product class 產(chǎn)品類別 product decisions 產(chǎn)品決策 product design 產(chǎn)品設(shè)計(jì) product dimension or attributes 產(chǎn)品維度/屬性product evolution 產(chǎn)品演變 product features 產(chǎn)品特征 product intent share 產(chǎn)品傾向份額 product leadership 產(chǎn)品領(lǐng)導(dǎo)能力 product life cycle(PLC)產(chǎn)品生命周期 product life cycle curve 產(chǎn)品生命周期曲線 product manager audit 產(chǎn)品經(jīng)理審計(jì) product offering 供應(yīng)品product organizaiton of salesforce 按產(chǎn)品組織銷售隊(duì)伍product policies 產(chǎn)品策略 product scope 產(chǎn)品范圍 product space 產(chǎn)品位置 product systems 產(chǎn)品體系 product type 產(chǎn)品類型 product usage 產(chǎn)品用途product(ion)oriented organization 產(chǎn)品/生產(chǎn)導(dǎo)向型組織productline pricing adjustments 產(chǎn)品線定價(jià)調(diào)整productmanagement organizational structure 產(chǎn)品管理組織結(jié)構(gòu)productmarket entry control 產(chǎn)品－市場(chǎng)進(jìn)入控制productrelated behavioral descriptors 與產(chǎn)品相關(guān)的行為變量product39。s market characteristics 產(chǎn)品的市場(chǎng)特征productuse testing 產(chǎn)品使用測(cè)試 proenvironment 環(huán)保profit impact of market strategy(PIMS)市場(chǎng)戰(zhàn)略的利潤(rùn)影響profitability analysis 盈利性分析 profitability 盈利性/盈利能力/ 10profitable survivor strategy 有利可圖的生存者戰(zhàn)略projectpany resource patibility 項(xiàng)目與公司資源的協(xié)調(diào)性projected profitandloss statement 預(yù)計(jì)損益表projective tests 投影測(cè)試 promotion decisions 促銷決策 promotion mix 促銷組合 promotion policies 促銷策略 promotional allowance 促銷折讓 promotional effort 促銷努力 promotional pricing 促銷定價(jià) promptness 及時(shí)性propector strategy 探索型戰(zhàn)略 prospecting for customers 尋找顧客 psychographics 心理統(tǒng)計(jì)特征 psychological cost 心理成本 psychological pricing 心理定價(jià)法 public utilities 公共設(shè)施 publicity 公共宣傳pull strategy for control of distribution channels 分銷渠道控制的拉式戰(zhàn)略 pupil dilation 瞳孔擴(kuò)張purchase predisposition 購買傾向 purchasing agent 采購代理purchasing power perity(PPP)購買力平價(jià)指數(shù)push money/spiffs 傭金push stragtegy for control of distribution channels 分銷渠道控制的推式戰(zhàn)略 qualifying prospects 審查潛在顧客資格 quality dimensions 質(zhì)量維度 quantity discount 數(shù)量折扣 question marks 問題類 questioning 詢問法 quotas 定額R amp。 D expenditure 研究開發(fā)戰(zhàn)略 race and ethnic origin 種族和民族 rack jobbers 供應(yīng)超級(jí)市場(chǎng)的批發(fā)商 rank ordering 排序 rate of adoption 采購率rateofreturn/target return pricing 回報(bào)率/目標(biāo)回報(bào)定價(jià)法rational appeals 理性訴求 rationale 基本原理reactive and proactive responses 反應(yīng)及前攝策略reactive newproduct development strategy reactor strategy 反應(yīng)型戰(zhàn)略 rebates 回扣 recall tests 記憶測(cè)試 receiver 接收者 reciprocity 利益互惠recognition of problem/need 發(fā)現(xiàn)問題/需求 recognition tests 認(rèn)知測(cè)試 recreation 娛樂業(yè)recruitment and selection 招聘與選拔 recycling of packaging 包裝回收（利用）reference group 參照群體 referent power 參照權(quán) refocus 鞏固 refunds 退款refusal to deal 拒絕經(jīng)營(yíng) regression analysis 回歸分析法 regulation 管制related/concentric diversification 相關(guān)/同心多元化relational VMSs 相關(guān)式垂直營(yíng)銷系統(tǒng) relative attractiveness of declining markets 衰 6 / 10退市場(chǎng)的相對(duì)吸引力relative market potential 相對(duì)市場(chǎng)潛力 relative market share 相對(duì)市場(chǎng)份額 reliability 可靠性repeat purchase behavior 重復(fù)購買行為 repetition 重復(fù)repositionings 重新定位產(chǎn)品 requirements planning 需求計(jì)劃 reseller 中間商resident buyers 常駐采購員resource allocation/deployment 資源配置 response strategies 反應(yīng)策略 response to munication 傳播響應(yīng) responsive strategy 反應(yīng)型新產(chǎn)品開發(fā)戰(zhàn)略 responsiveness 響應(yīng)性retail coverage strategy 零售范圍戰(zhàn)略 Retail Index 零售指數(shù) retail sales 零售額retailer cooperatives 零售商合作社 retailer 零售商retailing trends 零售趨勢(shì)Return on Equity(ROE)權(quán)益回報(bào)率 Return on Investment(ROI)投資回報(bào)率 Return on Net Assets(RONA)凈資產(chǎn)回報(bào)率reverse engineering 反向工程 reward systems 獎(jiǎng)勵(lì)系統(tǒng) rivalry determinants 競(jìng)爭(zhēng)決定因素 rivalry 競(jìng)爭(zhēng)對(duì)手 roster 名冊(cè)sales agents 銷售代理商sales analysis by customer 顧客銷售分析 sales analysis by order size 訂貨規(guī)模的銷售分析sales analysis by product 產(chǎn)品銷售分析 sales analysis by territory 區(qū)域銷售分析 sales forcasting 銷售預(yù)測(cè) sales force estimates 銷售人員估計(jì) sales force size 銷售隊(duì)伍規(guī)模 sales force 銷售隊(duì)伍 sales forecasting 銷售預(yù)測(cè) sales management 銷售管理 sales organization 銷售組織sales personnel incentives 銷售人員激勵(lì) sales personnel 銷售人員 sales potential 銷售潛力 sales territory 銷售地區(qū) sales trends 銷售趨勢(shì)sales/price reduction 銷售/價(jià)格下降 sample design 樣本設(shè)計(jì) sample size 樣本大小 sampling 抽樣 sampling 提供樣品 scale efficiency 規(guī)模效率 scaled measures 比例測(cè)度 scoring models 評(píng)判模型 screening of ideas 創(chuàng)意篩選 sealed bidding 招標(biāo)secondary sources 第二類/次要數(shù)據(jù) secondbutbetter newproduct development strategy 后者居上型新產(chǎn)品開發(fā)戰(zhàn)略 security 證券業(yè)segmentation and targeting 細(xì)分與目標(biāo)選擇 segmentation criteria 細(xì)分標(biāo)準(zhǔn) segmentation descriptors 市場(chǎng)細(xì)分變量 selective demand 選擇性需求 selective distribution 選擇分銷 selective exposure 選擇性接觸 selective perception 選擇性感知/理解 selective retention 選擇性保留/ 10selfemployed person 獨(dú)立經(jīng)營(yíng)的個(gè)人 selfmanaging teams 自我管理團(tuán)隊(duì) selforiented 自我導(dǎo)向型 selling groups 銷售團(tuán)隊(duì)selling proposition 銷售計(jì)劃/提議 selling 推銷/銷售service guarantees 服務(wù)保證 serviceability 服務(wù)能力 serviceability 適用性 services channels 服務(wù)渠道 servicing products 服務(wù)產(chǎn)品 servicing the account 客戶服務(wù) setting quotas 確定定額 shakeout stage 動(dòng)蕩階段shared programs/facilities 分享計(jì)劃/設(shè)備 sharegrowth strategies for followers 追隨者的市場(chǎng)份額增長(zhǎng)戰(zhàn)略 shareholder value 股東價(jià)值 sharemaintenance 份額保持 Sherman Act, USA 美國(guó)謝爾曼法案 signal vehicle/carrier 信號(hào)載體 simulated test market