【文章內(nèi)容簡(jiǎn)介】 r.” And that will mean a very different type of person. “We are looking for people who are happy not to work in the back room but happy to work on the front foot,” said John Schmoll. “People who enjoy municating and working in teams.” And that means that many more CFOs in the year 2022 will have arrived at their role via linemanagement responsibilities rather than the traditional route via the finance function. “People have to understand the business and have a strong financial background,” said John Connors. “But CFOs who did not serve in the finance function will bee much more mon.”The overall impression given by these 10 CFOs from around the world is one of confidence. The role of the CFO is a strong one and its growth, as the predictions of the year 2022 make clear, is assured. That growth will be based on plex information and its fast delivery but also based firmly on the strengthening of the CFO as the pivotal and increasingly powerful role within the corporate entity of the future.Carlos Olivieri is Chief Financial Officer of Quilmes Industrial . In addition, he teaches finance at two Argentine universities and is a visiting professor at Michigan University, US. He is former CFO of YPF (the largest pany in Argentina). Quilmes Industrial is a large beverage pany based in Buenos Aires, with a 60% share of the beer market in the southern cone. It has been listed on the New York Stock Exchange since 1996.For a CFO, Latin America is a very different environment to that of Europe. The sheer volatility of the various economies makes CFOs look upon Europe as a haven of paratively well ordered finances. And it also means that the work of a CFO is subtly different. All this is exemplified in the thoughts of Carlos Olivieri, CFO of Quilmes Industrial which, based in Buenos Aires, is one of the largest beer and soft drinks panies in the region.“In emerging markets,” he said, “the CFO has to pay attention to the economies of all the countries involved, like Brazil and Argentina for example.” With inflation or interest rates traditionally running high and erratically there is a very different focus. “It is very different to the US or Europe,” said Olivieri, “where you can predict changes in the economy. Here the changes are so dramatic and the impact of those changes is very important to us.” And a CFO in this environment has to answer very different questions from analysts around the world. “The analysts are very interested in the consequences of government action,” he points out.That is the background to the world within which Olivieri, as a CFO, has to operate. The nature of the pany is different, too. Quilmes Industrial is, in Olivieri’s words, “one pany with three different partners.” It is in a certain way a familyowned pany (the Bemberg family controls the pany), its shares are trading on the New York Stock Exchange and Heineken holds a 15% stake.So for Olivieri there are three crucial strands to his role as CFO. First, there is strategy and mergers and acquisition work. “In the last few years the pany has moved from producing only beer,” he said. “We have bought several subsidiaries in connection with PepsiCola.” So from a pany purely dependent on having the premier brand of beer in the southern cone, it has changed to also have a soft drinks division and produce mineral water. “Quilmes has moved from being a familyowned pany to being a big new corporation’, said CFO2022 Developing a Vision for the FutureAn interview with Carlos OlivieriOlivieri. ‘At the beginning of the 1990s, its sales were $270 million,” he said. “Now the figure is $1 billion.”Information systemsThe second area he sees as crucial is management information systems. Having three very different groups of shareholders means he has to focus his attention on the information all three require. Information to the Bemberg family is produced under European rules because the pany’s legal address is in Luxembourg. Information for the NYSE has to be produced under US GAAP. “Attending investor and shareholder meetings is very important,” said Olivieri. And then there are local accounting principles for panies within the group operating in other countries, like Argentina.The third most important strand to his CFO role, which Olivieri sees as the basic one, is that of “running finance and administration.” This again relates to the economic volatility within the region. In Argentina, budgeting and finance are crucial. “You have to take account of potential financial crises ahead,” said Olivieri. “You have to watch your cash flow constantly so this is generally a key area in Latin America.” And there are knockon effects in taxation. “Tax rules are changing constantly,” he pointed out. “For example, last week Argentina changed its tax rules again.” In a country where 30% of revenues go to taxes, the task of a CFO is even harder.All of this colors Olivieri’s views on how the role of a CFO might look in the year 2022. With the growth of the group he sees new horizons and new areas that he will be concentrating upon. ‘We have to pay attention to shareholder value’, he said, ‘a(chǎn)nd with the evolution of the pany we will be looking at benchmarking our pany with the rest of the industry’. This is really where the work for Olivieri has grown over the past five years and he sees that continuing to grow in the future.Communicating the changesAnother area he sees as growing in importance is municating the changes in the pany. “Potential investors want more information and want to be in touch with us,” he said. And following is the increased importance of corporate governance. “It is very important,” he said. “The message from our investors is that they all want us to follow standard rules on corporate governance for the pany, and the SEC is keen on that also.”He also sees the CFO role expanding to