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試談魅族mx營銷方案(英文版)(編輯修改稿)

2025-06-09 18:22 本頁面
 

【文章內(nèi)容簡介】 eople, carries out the strength to be high. Approaches HongKong, Macao and Taiwan, is advantageous in facing the internationalization, and going out the entrance to a country, moves towards the world ThreatsExternal:Some other manufacturers slandered unceasingly that, slanders the demon race and the demon race39。s product, and reported on some media, forms not the good atmosphere, has deceived some university student consumer, causes the part latent customer to drain. Some manufacturer imitation demon race handset outward appearance, and pulls down the price, forms the blind petition, the impediment demon race39。s development. Electronic product update is very fast, MEIZU will advantage reduces the phone it won39。t be long before, fewer profits.Foreign large handset vendors research and development ability, low cost, but also through parallel channels into China market, accounting for MEIZU segment of the market, unfair.The tax revenue swallows the partial profits.Some mobile phone manufacturer MEIZU digging pany staff, so that part of the brain drain.Internal:Single product, improvement of the quality and content needs. Products can only return to depot repair, remains to be seen to be more maintenance points.Few stores clerk moved due to lower welfare, liquidity, need stability.The product maintenance time quite is long, insufficient user friendly.Some mobile software does not patible with MEIZU product ,affect the user experience for college students, to be further optimized.Marketing ResearchIn order to have a better understand of the products produced by MEIZU,our group made a research about Meizu market share in zhuhai campus. The research conducted by questionnaire. And the theme of the research is how the brand, quality, ability, appearance and price affect the behavior of campus students to purchase a cell phone. And we are convinced that the research can help us a lot on finding out the answer.The quantity of the questionnaire is 200, and we received 180 pieces of questionnaires. Among all the students, only two of them have no cell phone, and even some students have two or more cell phones, we can see from this phenomenon that cell phone has bee a necessary tool in daily life. AttachimportancetoqualityThequalityoftheproductsisthecoreoftheproduct.Inourstudy,we39。vefoundthatstudentsthinkhighlyofthehighqualityofproduct,thenthepowerfulfunction.Tocollegestudents,they39。reinthelimitbyeconomy.Changingmobilephonefrequentlyisnotreality,sodurabilityisveryimportanttomobilephone. What is of most importance thing when you buy the phone (multiple choice) ( )A Stylish B Excellent quality C Cheap D Powerful Function Lower priceAccording to our survey, % of the college students prefer mobile phones range from 500 to 1500 RMB. This is because there are a large variety of mobile phones with good quality and design among this range. Followed by mobiles below 500 RMB, % of the students possess these lowend devices, due to the reason of limited purchasing power of fulltime students. Additionally, % of the entirety owns a 1500 to 2500 RMB mobile。 more than 2500 RMB models take up the rest %.If you change phones, what price range you will expect? ( )A Below 500 RMB B 500 1500 RMB C 1500 – 2500 RMB D Above 2500 RMBFavoritestoresexperienceInthesurvey,collegestudentsprefertogotoelectronicsstoretobuymobilephones,thus,cellphonestoresplayanimportantroletocreateagoodbrandstoreatmosphereandhelpthebusinesstogainmarketshares. Where place do you normally purchase phone? ( )A Online B Electronics store C Brand store D Others placeDo the sales shop environment will affect your to buy the phone? ( )A Absolutely B Might have some influence C Do notPrefer versatile mobile phoneIn addition to the basic functions of mobile phones: phone calls and send text messages. College students were also more and more focus on phones with some additional features. In the case of limited financial resources of students, they can save money for other electronic products with additional functionality of cellphone. In the college market, enhanced phone features, such as entertainment, is particularly critical.
Which cell phone functions you uses most in your usual life? (Multiple choice) ( )A Take phone and send SMS B Entertainment C Represent individual situation D Reflect Personality Preference fashionable appearanceCollege students 39。 evaluation of the product is impacted by its appearance. In terms of appearance, on the phone39。s color, light, modeling and analysis conducted a survey of case material. For the choice of appearance ,the styling was considered the most important factor, and basic color, thin and shell materials in the same location. Learn from the following data, college students 39。 preference concentrated in the bar, slider, flip up and touchscreen phones. On the appearance of the phone, college students needs of the slim dimensions, roomy screen, press the texture and color are relatively high.What styles the mobile phone you are using? ( )A Candybar phone B Clamshell phone / Flip phone C Sliding cover phone D Smart phone E Others What are the appearances for your requirement c
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