云南白藥營銷英文版(編輯修改稿)
2025-01-21 06:42 本頁面
【文章內(nèi)容簡介】 e world economy occupies an important position. ? From a national perspective, as pharmaceutical products have a high ine elasticity of demand (according to estimates, the demand for health care products / ine elasticity of 137%, that is, increase revenue per 100 yuan of medical consumption levels to increase 137 yuan), so , when the national economy is good, personal ine growth will boost demand for individual specific 。 in the national economy in a recession period, the pharmaceutical industry market performance of listed panies are generally better than other industries. Yunnanbaiyao products are mainly sold to domestic, HongKong, Macao, southeast Asia and other regions, and has set up a file into Japan, Europe and America, area of the market. southeast Asia Traditional Chinese medicine in these countries has the high trust, the potential of the market will be greater. Japan pay more attention to the functional natural medicine and natural health food. Europe and America Get the FDA39。s OTC product certification and have wide prospect of market . Marketing plan Product strategy Price strategy Channel strategy Promotion strategy In cosmetic + medicine basis, with the fo
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