【正文】 Marketing Plan for MEIZU MX—Specific to ZhuHai UniversitiesClass information: The tenth class in FridayWord count: 4877CataloguePrefaceAt present, from the report China Mobile Communication Research Report in 2010 overseas brand cell phones held % of the share of market. Most of them are IPhone, Nokia, MOTO, Samsung, and Sony Ericsson. We can know that the share of market of domestic cell phone was less than 30% from this phenomenon. The marketing of domestic cell phones were in a big trouble. Nowadays, many domestic brands have grown up, but most of them are in poor quality. As the time going by, many people consider the domestic brands cell phones are “cheap copy”. As a consequence, people don’t want to choose cell phones made in domestic. It is high time we take some actions to change this phenomenon, and establish a brand belonging to our own country. It is said that the ten of most famous domestic cell phones in 2010 are Lenovo, OPPO, HTC, MEIZU and so on. We can see that MEIZU was on the fourth place. Our market plan is aiming to market the MEIZU MX which will go public on the 1st of January, 2012. We are convinced that the selling high quantity of domestic cell phones will increase a lot as long as we hold the crack of undergraduates’ market share. According to some information from the internet, our group fined that the undergraduates will the main force in the domestic market. From the questionnaires we did several days, we found that most undergraduates are not familiar with the brand MEIZU, especially the students who e from other provinces. After a series of research, we decide to make a market plan to market the MEIZU MX. Four strategies are expected to conduct: product strategy, price strategy, marketing munication strategy and service strategy.We are convinced that we can achieve our goal as long as we conduct these strategies properly. Before long, MEIZU will bee one of the most popular cell phone brands in universities, so does in the domestic market.Executive SummaryMEIZU Technology Co., Ltd. is a Chinese electronics manufacturer.MEIZU, literally meaning the captivating tribe, has rapidly bee one of the most popular brands amongst Chinese gadget lovers. Yet all its producing right now is just the one phone: the M9. But it’s no matter now. MEIZU MX which will go public on the 1st of January, 2012.The MX, for our university students, who need to store information and municate or people who want entertainment on the go. Currently, the market for highend phones is small. Few people want Internet, video, and PDA features in one device because of the high price. The smart phone market is still relatively small pared with general phone market. The students’ market will rapidly increase in ing years due to lower prices and greater power.Current market situationMarket descriptionI need a more advanced mobile devices boasting powerful processors and graphics processing units, more abundant storage for applications and media files, higherresolution screens with multitouch capability, and more friendly operating systems said by a Zhuhai39。s university student.A smart phone is a highend mobile phone built on a mobile puting platform, with more advanced puting ability and connectivity than a contemporary feature phone. According to a report in early 2011, the rate of smart phone adoption is accelerating: as of March 2011 % consumers had a smart phone, with this percentage rising to % among 24 to 35yearolds. China has bee the world39。s largest smart phone market by volume after it overtook the US in the third quarter. China is the world39。s biggest market for mobile phones with almost 952m users, and continues to grow at a fast pace. At the same time, there has been a push by mobile phone operators to get more users to sign up for 3G services. Analysts said that as consumers take up these services, the demand for gadgets such as smart phones is likely to rise further. China is now at the forefront of the worldwide mobile puting boom. In March 2011, Berg Insight reported data that showed global smart phone shipments increased 74% from 2009 to profit share of smart phones now is far exceed the share of nonsmart phones. Zhuhai39。s universities39。 students are one of the specific customers.MEIZU Company introducesMEIZU Technology Co., Ltd. was established in 2003. The founder has been wrapped in electronics and had a passion for technology since an early age. MEIZU is the fruition of the dream of electronics and the winwin concept. Every leap since founded not only results from the enthusiasm and pursuit of MEIZU staff, but also represents the power of dream.In some ways, people are like puters with the similarconfiguration. Running at full capacity likewise, theputational load of those keeping a single task is farbeyond that of those multitasked, ending and startingprocesses continually. Only when people remain devoted, wemay suppress plicated interference, strive for our devotion consistently, and create greater value and wealth. The constant devotion is the dream!MEIZU was created for the dream. Devotion, perfection, concentrative and longterm pursuit shall bring out exceptional dream works of mercial products. Everything about MEIZU shall transcend conventionality and imagination!Products reviewDomestic smart phone market is developing rapidly, largely due to operators in the lowend models of the smart great esteem. The MEIZU MX is the pany39。s latest Android handset that bines style and function. It mimics popular devices such as the iPhone 4 and Samsung Galaxy S while adding a heavy layer of customization on top of Android. It won39。t be skimpy as far as specs go, either, with 16GB of internal storage, 1GB of RAM, a 1 GHz processor, and a display with 188 pixels per inch.MEIZU has announced intentions to release the MX as their first handset available in the United States.The following standard of MXMEIZU MX(/ /): 900 and 1,800MHz: 2,100MHz: 21Mbit/s。1