競爭者分析ppt課件(編輯修改稿)
2025-05-26 04:01 本頁面
【文章內(nèi)容簡介】 ght 12 Value Chain* Service Firm Infrastructure Human Resource Management Technology Development Procurement Marketing and Sales Operations Outbound Logistics Inbound Logistics Support Activities Primary Activities 華南理工大學(xué)工商管理學(xué)院 黎文 版權(quán)所有， Copyright 13 My Own Example of ValueChain Comparison (Cost Leadership) Upstream Downstream Tobin’s q AMERICAN EAGLE Integrated (D) Integrated HAROLDS STORES Integrated (D) Integrated TJX Disintegrated Integrated WILSONS THE LEATHER Integrated (D) Integrated .80 華南理工大學(xué)工商管理學(xué)院 黎文 版權(quán)所有， Copyright 14 5/26/2022 14 My Own Example of Valuechain Comparison (Differentiation) Upstream Downstream 2022 Tobin’s q (1996) AMERICAN EAGLE Integrated (D) Integrated HAROLDS STORES Integrated (D) Integrated NAUTICA Integrated (D) Multichannel .61 () TARRANT APPAREL Integrated (D, M) Disintegrated .54 (.95) DONNA KARAN Integrated (D) Multichannel .57 J CREW Integrated (D) Integrated THE GAP Integrated (D) Integrated LIMITED BRANDS Integrated (D, M) Integrated COLDWATER CREEK Disintegrated Integrated CACHE INC Disintegrated Integrated CHICOS FAS INC Integrated (D) Integrated 華南理工大學(xué)工商管理學(xué)院 黎文 版權(quán)所有， Copyright 15 Example) Energy Bars: Competitor Feature/Strategy Matrix* 華南理工大學(xué)工商管理學(xué)院 黎文 版權(quán)所有， Copyright 16 Step 2: Assess Competitors’ Current Strategies* (Cont’d) ? H
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