【文章內(nèi)容簡介】 _______________________________________________________________(558) (559) (560)_______________________________________________________________(561) (562) (563)_______________________________________________________________(564) (565) (566)_______________________________________________________________(567) (568) (569)_______________________________________________________________(570) (571) (572)_______________________________________________________________(573) (574) (575)576580  復(fù)制（601605） （606607）06[出示卡片N]Q12a、請問這個廣告在內(nèi)容的容易理解程度方面做得怎么樣呢？（單選） (608) 這個廣告的內(nèi)容非常容易理解 1 這個廣告的內(nèi)容還算比較容易理解 2 這個廣告的內(nèi)容讓人較難理解 3 這個廣告的內(nèi)容讓人非常難以理解 4Q12b、請問您覺得這個廣告中有沒有哪些地方是和廣告的整個故事情節(jié)不太協(xié)調(diào)的呢? (單選) (609) 是 1→續(xù)問Q12c 否 2→跳問Q13aQ12c、那么請問是哪些地方讓您覺得和廣告的整個故事情節(jié)不太協(xié)調(diào)呢？[詳細(xì)追問][追問]還有嗎？還有嗎？____________________________________________________________________(610) (611) ____________________________________________________________________(612) (613) ____________________________________________________________________(614) (615) ____________________________________________________________________(616) (617) ___________________________________________________________________ (618) (619) ____________________________________________________________________(620) (621) ____________________________________________________________________(622) (623) ____________________________________________________________________(624) (625) ____________________________________________________________________(626) (627) 628680 復(fù)制（701705） （706707）07Q13a、請問這個廣告給您留下的關(guān)于“歐萊雅旋麗自鬈睫毛膏”的這個品牌的主要印象是什么呢？[訪問員注意：如果被訪者無法回答出任何主要印象，直接跳問Q13c]_______________________________________________________________(708) (709) (710)_______________________________________________________________(711) (712) (713)_______________________________________________________________(714) (715) (716)_______________________________________________________________(717) (718) (719)_______________________________________________________________(720) (721) (722)_______________________________________________________________(723) (724) (725)_______________________________________________________________(726) (727) (728)_______________________________________________________________(729) (730) (731)_______________________________________________________________(732) (733) (734)Q13b、那么請問是這個廣告中的哪些地方給您留下這樣的印象___________（讀出被訪者在Q13a中提及的印象）呢？_______________________________________________________________(736) (737) (738)_______________________________________________________________(739) (740) (741)_______________________________________________________________(742) (743) (744)_______________________________________________________________(745) (746) (747)_______________________________________________________________(748) (749) (750)_______________________________________________________________(754) (755) (756)_______________________________________________________________(757) (758) (759)_______________________________________________________________(760) (761) (762)763780 復(fù)制（801805） （806807）08本題請詢問所有被訪者Q13c、請問除了剛才提到的以外，這個廣告還給您留下了關(guān)于“歐萊雅旋麗自鬈睫毛膏”的其他哪些印象呢？[追問]還有嗎？還有嗎？[詳細(xì)追問]_______________________________________________________________(808) (809) (810)_______________________________________________________________(811) (812) (813)_______________________________________________________________(814) (815) (816)_______________________________________________________________(817) (818) (819)_______________________________________________________________(820) (821) (822)_______________________________________________________________(823) (824) (825)_______________________________________________________________(826) (827) (828)_______________________________________________________________(829) (830) (831)_______________________________________________________________(832) (833) (834)Q13d、請問看了這個廣告以后，您覺得哪些人/怎樣類型的消費(fèi)者會去購買“歐萊雅旋麗自鬈睫毛膏”呢？ [詳細(xì)追問]___________________________________________________________________