佰草集美國市場的環(huán)境分析報(bào)告(編輯修改稿)
2025-04-19 04:58 本頁面
【文章內(nèi)容簡介】 色素和化妝品辦公室負(fù)責(zé)，負(fù)責(zé)從生產(chǎn)到上市后的監(jiān)督管理工作，可以不經(jīng)通知進(jìn)入到生產(chǎn)廠地進(jìn)行檢查，從上市產(chǎn)品中抽查產(chǎn)品。進(jìn)口產(chǎn)品要遵循《進(jìn)口化妝品規(guī)程》。OTC藥品由藥品評估和研究中心（Th e Center for Drug Evaluation and Research，CDER）負(fù)責(zé)管理。既是化妝品又是OTC藥品的產(chǎn)品由CFSAN和CDER共同管理。對于進(jìn)口美國的海外產(chǎn)品，F(xiàn)DA可以到海外施行檢查。 結(jié)論：佰草集選擇以直接出口進(jìn)入模式進(jìn)入美國市場，在標(biāo)簽標(biāo)示上，應(yīng)符合目標(biāo)國美國要求，且需要自己進(jìn)行單證處理等業(yè)務(wù)，需要了解兩國化妝品主管機(jī)關(guān)，以便于營銷的展開。（四）物質(zhì)自然環(huán)境：美國地處北美洲中部，東臨大西洋，西濱太平洋，北接加拿大，南靠墨西哥及墨西哥灣。所屬阿拉斯加州位于北美洲西北部，夏威夷州位于中太平洋北部?？偯娣e9 3 7 2 6 1 4 平方千米。海岸線長2 2 6 8 0 千米。 有利因素分析：國土面積廣大，市場前景遼闊。居民大部分是歐洲移民的后代，還有黑人（約占全國人口1 2 ％）、印第安人、墨西哥族人、波多黎各人、中國血統(tǒng)美國籍人和華僑等。美國的人口從分布不平均，超過一半的美國人居住在美國50個(gè)州中的11個(gè)州，大部分在沿海地帶，目前美國人口分布重心向南部和西部轉(zhuǎn)移，從各州情況看，位于南部的得克薩斯州人口絕對數(shù)量增長最多，比２０００年增加４３０萬，達(dá)２５１０萬；從相對增速來看，西部的內(nèi)華達(dá)州人口增長３５．１％，增速居各州之首。人口重心西移人口增長較快的地區(qū)位于美國南部和西部。不過弗雷指出，美國人正在從佛羅里達(dá)、得克薩斯和加利福尼亞等西部和南部傳統(tǒng)的陽光地帶向內(nèi)地新的陽光地帶轉(zhuǎn)移，比如亞利桑那、內(nèi)華達(dá)、佐治亞和田納西等地。美國幅員遼闊，氣候各異，大體分作五部分來進(jìn)行分析：(1) 東南部亞熱帶氣候區(qū)：因受墨西哥灣暖流的影響，氣候溫暖濕潤，1月份平均溫度為16℃，7月份平均溫度為24～27℃，年平均降水量為1500毫米。 (2)西部高原干燥氣候區(qū)：這一區(qū)域?yàn)閮?nèi)陸性氣候，年溫差較大，科羅拉多高原的年溫差高達(dá)25℃；年平均降水量在500毫米以下，高原荒漠地帶降水量不到250毫米。 (3) 中央平原的大陸性氣候區(qū)：這一區(qū)域呈大陸性氣候特征，1月份平均溫度為14℃左右，夏季炎熱，7月份平均氣溫高達(dá)27～32℃，年平均降水量為1000～1500毫米。寒暖氣流均可長驅(qū)直入，夏季炎熱，冬季寒冷多雪；西部內(nèi)陸高原冬季干燥寒冷，夏季干燥炎熱。(4) 東北部沿海的溫帶氣候區(qū)：這一區(qū)域因受拉布拉多寒流和北方冷空氣的影響，冬季寒冷，1月份平均溫度為6℃左右，夏季溫和多雨，7月份平均溫度為16℃左右，年平均降水量為1000毫米左右。北部沿海和五大湖區(qū)屬大陸性溫帶闊葉林氣候冬季較冷，夏季較溫和，多雨雪。(5) 太平洋沿岸的海洋性氣候區(qū)：這一區(qū)域冬暖夏涼，雨量充沛，1月份平均氣溫在4℃以上，7月份平均氣溫在20～22℃，年平均降水量為1500毫米左右。 有利因素分析： 美國冬季寒冷夏季炎熱的氣候條件，使人們對護(hù)膚的要求較高，佰草集護(hù)膚調(diào)理、平衡自然的理念在這樣的氣候條件下容易被接受。美國人口大多數(shù)居住于沿海地帶，佰草集應(yīng)把大多數(shù)售賣點(diǎn)置于人口集中區(qū)。但人口重心的轉(zhuǎn)移，使市場也跟著轉(zhuǎn)移，南部和西部市場前景相當(dāng)可觀。綜上所述，美國化妝品市場廣闊，文化較開放，經(jīng)濟(jì)環(huán)境較好，佰草集以清新自然的高端化妝品形象進(jìn)入美國市場是可行的。g an employment tribunal claiEmployment tribunals sort out disagreements between employers and employees. You may need to make a claim to an employment tribunal if: you don39。t agree with the disciplinary action your employer has taken against you your employer dismisses you and you think that you have been dismissed unfairly.For more informu, take advice from one of the organisations listed underFurther help.Employment tribunals are less formal than some other courts, but it is still a legal process and you will need to give evidence under an oath or affirmation. Most people find making a claim to an employment tribunal challenging. If you are thinking about making a claim to an employment tribunal, you should get help straight away from one of the organisations listed underFurther help. ation about dismissal and unfair dismissal, seeDismissal.You can make a claim to an employment tribunal, even if you haven39。tappealedagainst the disciplinary action your employer has taken against you. However, if you win your case, the tribunal may reduce any pensation awarded to you as a result of your failure to appeal.Remember that in most cases you must make an application to an employment tribunal within three months of the date when the event you are plaining about happened. If your application is received after this time limit, the tribunal will not usually accept i.If you are worried about how the time limits apply to yoIf you are being represented by a solicitor at the tribunal, they may ask you to sign an agreement where you pay their fee out of your pensation if you win the case. This is known as adamagesbased agreement. In England and Wales, your solicitor can39。t charge you more than 35% of your pensation if you win the case.If you are thinking about signing up for a damagesbased agreement, you should make sure you39。re clear about the terms of the agreement. It might be best to get advice from an experienced adviser, for example, at a Citizens Advice Bureau. To find your nearest CAB, including those that give advice by , click onnearest CAB.For more information about making a claim to an employment tribunal, seeEmployment tribunals.The (lack of) air up there Watch mCayman Islandsbased Webb, the head of Fifa39。s antiracism taskforce, is in London for the Football Association39。s 150th anniversary celebrations and will attend City39。s Premier League match at Chelsea on Sunday.I am going to be at the match tomorrow and I have asked to meet Yaya Toure,
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