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畢業(yè)論文-導(dǎo)游購物回扣問題研究與對策建議(編輯修改稿)

2025-07-12 11:32 本頁面
 

【文章內(nèi)容簡介】 立足于導(dǎo)游等級和工作能力設(shè)定導(dǎo)游人員基本工資 導(dǎo)游人員薪酬制度不合理嚴重阻礙了導(dǎo)游服務(wù)質(zhì)量的提高和游客滿意度的提高,成為制約旅游業(yè)發(fā)展的瓶頸。 改變現(xiàn)行導(dǎo)游薪酬制度非常迫切,新制度應(yīng)實現(xiàn)導(dǎo)游薪酬與游客計劃外消費回扣的完全脫鉤,并盡可能體現(xiàn)導(dǎo)游的工作量與工作質(zhì)量。具體來說,衡量導(dǎo)游工作量時可考慮一定時段內(nèi)導(dǎo)游累計工作時間和服務(wù)的團隊人數(shù);衡量工作質(zhì)量時可參考導(dǎo)游的等級和游客填寫的密封回收的導(dǎo)游服務(wù)質(zhì)量評價表。因旅游有淡旺季之分,旅行社企業(yè)在制定導(dǎo)游薪酬標準時應(yīng)力求做到以旺季的高收入來彌補淡季低收入,導(dǎo)游全年的收入應(yīng)盡可能定在社會平均水平之上。導(dǎo)游是一項腦力和體力勞動強度都比較高的特殊工作。一次旅程的成功與否,在很大程度上取決于隨團導(dǎo)游的服務(wù)水平和努力 程度;而導(dǎo)游人員的服務(wù)水平和努力程度又在很大程度上取決于他們所得到的報酬和待遇。由于我國旅游市場尚不規(guī)范,沒有適當(dāng)?shù)慕M織來保障導(dǎo)游的正當(dāng)權(quán)益,要促進整個旅游業(yè)的良性發(fā)展,就必須在推行合法的旅游傭金制度的同時建立合理的導(dǎo)游薪酬制度。在旅游行業(yè)中建立合理的導(dǎo)游薪酬制度不僅是“按勞分配”原則的具體體現(xiàn),也是確保合法的旅游傭金制度順利實施的必要舉措。 嘗試建立導(dǎo)游人員的薪酬保障和社會保險體系 國內(nèi)大多數(shù)導(dǎo)游從業(yè)者,沒有任何基本工資保障的現(xiàn)狀,更有甚者,不僅沒有基本的薪酬保障,甚至與旅行社或?qū)в畏?wù)公司連勞動合同都沒有。導(dǎo)游員是民間大使,工作特點是高腦力和高體力結(jié)合的獨立運作,一名合格的導(dǎo)游,以專業(yè)知識、社會經(jīng)驗、應(yīng)變能力、戶外的辛苦和超時的付出給游客帶來愉快、方便和時間的節(jié)約,從職業(yè)特點和從業(yè)資格來看導(dǎo)游員不應(yīng)該成為社會低收入者。所10 以,首先應(yīng)該提高導(dǎo)游的底薪和帶團補貼費用的金額,讓導(dǎo)游成為高薪職業(yè)。其次,導(dǎo)游與旅行社之間是雇傭關(guān)系,要建立合同關(guān)系并確立適當(dāng)?shù)纳鐣U象w系,為全職導(dǎo)游人員購買各項社 會保險,解決導(dǎo)游的后顧之憂。 根據(jù)游客滿意度和工作量發(fā)給導(dǎo)游人員帶團津貼 導(dǎo)游的職業(yè)特點要求有較高的綜合素質(zhì)和良好的修養(yǎng),按照素質(zhì)不同、水平差異必然要形成合理的收入差距??梢詫嵭腥缦路绞剑簩嵭械仔降燃壷贫?。把導(dǎo)游底薪與導(dǎo)游等級相掛鉤,不同等級底薪不同,允許差距激勵導(dǎo)游提高自身素質(zhì);實行帶團補貼差別化。把導(dǎo)游出團補貼與其提供服務(wù)的質(zhì)量和游客滿意度相掛鉤,加強對游客回訪和意見征集,對服務(wù)質(zhì)量差的實行較低帶團補貼 。 整頓規(guī)范旅游購物市場 旅游經(jīng)營行業(yè)組織商定傭金的合理比例執(zhí)行合法傭金制度 。 目前旅游市場 上享受傭金分配利益的主體太多、傭金的給付比例過高,造成購物商店的商品和 服務(wù)價格太高,嚴重影響了旅游者的利益和旅游體驗。應(yīng)該執(zhí)行合法傭金制度, 由旅游經(jīng)營行業(yè)組織商定傭金的合理比例,尋求實現(xiàn)商家、司陪人員和旅行社企 業(yè)之間利益的公平分配,并將傭金收授限于旅游商品銷售企業(yè)和旅行社企業(yè)之間 結(jié)算,杜絕高額傭金和暗箱操作。建立一支由旅游、工商、公共安全專家、稅務(wù)、 物價、質(zhì)量技術(shù)監(jiān)督等部門的聯(lián)合執(zhí)法隊伍,來規(guī)范和整頓旅游購物市場,真正 做到明碼標價,實價實標。消除 “回扣 ”的源頭 。 加強對旅行 社的管理 遏制旅行社的惡性削價競爭 高額的購物回扣使旅行社能從中賺回其超低成本接團所附出動代價。從當(dāng)前 來看,加強旅游價格的市場監(jiān)控,恢復(fù)正常的組團利潤非常重要。有關(guān)部門要大 力加強監(jiān)督查處以 “回扣 ”補償?shù)牟徽?dāng)削價行為,完備法制體制,提高行業(yè)進入 門檻。對旅行社來說,要加快體制改革和企業(yè)重組,建立現(xiàn)代企業(yè)制度,通過專 業(yè)化分工、市場細分和加強管理來提高生產(chǎn)效益。使旅行社由低價競爭轉(zhuǎn)向質(zhì)量 和人才的競爭。而隸屬旅行社 “人頭費 ”和簽單費的壓力,徹底擺脫 “導(dǎo)購 ”的包袱, 轉(zhuǎn)而提高業(yè)務(wù)和服務(wù)質(zhì)量來參與旅行社的帶團競爭 加強對旅行社企業(yè)勞動人事制度的監(jiān)管力度 旅行社企業(yè)在國家發(fā)展旅游業(yè)中發(fā)揮了重要的作用,但有些企業(yè)鉆國家在11 勞動人事監(jiān)管力度不足的漏洞,至《勞動法》于不顧,至“五險”(養(yǎng)老、 失業(yè)、工傷、生育、醫(yī)療)等社會保險。如果企業(yè)倒閉,導(dǎo)游人員生病、養(yǎng)老就必將陷入困境。另一方面,在傳統(tǒng)等勞動人事管理制度下,一線導(dǎo)游員水平提高、貢獻再大,在薪酬福利等方面與管理層存在著不小的差距,再加上受社會世俗觀念的影響很多人不愿學(xué)技術(shù)、當(dāng)導(dǎo)游。這導(dǎo)致了導(dǎo)游隊伍出現(xiàn)斷層,特別是中高級 導(dǎo)游人才儲備嚴重不足。有關(guān)方面應(yīng)加強對旅行社企業(yè)的勞動人事監(jiān)督力度,督促各旅行社企業(yè)加快改革人事用工與薪酬分貝制度,構(gòu)筑吸引和留住中高級導(dǎo)游員的機制。 4 參考文獻 12 您好,為你提供優(yōu)秀的畢業(yè)論文參考資料,請您刪除以下內(nèi)容, O(∩ _∩ )O 謝謝?。?! A large group of tea merchants on camels and horses from Northwest China39。s Shaanxi province pass through a stop on the ancient Silk Road, Gansu39。s Zhangye city during their journey to Kazakhstan, May 5, 2021. The caravan, consisting of more than 100 camels, three horsedrawn carriages and four support vehicles, started the trip from Jingyang county in Shaanxi on Sept 19, 2021. It will pass through Gansu province and Xinjiang Uygur autonomous region, and finally arrive in Almaty, formerly known as AlmaAta, the largest city in Kazakhstan, and Dungan in Zhambyl province. The trip will cover about 15,000 kilometers and take the caravan more than one year to plete. The caravan is expected to return to Jingyang in March 2021. Then they will e back, carrying specialty products from Kazakhstan A small art troupe founded six decades ago has grown into a household name in the Inner Mongolia autonomous region. In the 1950s, Ulan Muqir Art Troupe was created by nine young musicians, who toured remote villages on horses and performed traditional Mongolian music and dances for nomadic families. The 54yearold was born in Tongliao, in eastern Inner Mongolia and joined the troupe in says there are 74 branch troupes across Inner Mongolia and actors give around 100 shows every year to local nomadic people. I can still recall the days when I toured with the troupe in the early 39。80s. We sat on the back of pickup trucks for hours. The sky was blue, and we couldn39。t help but sing the folk songs, Nasun says. The vastness of Inner Mongolia and the lack of entertainment options for people living there, made their lives lonely. The nomadic people were very excited about our visits, Nasun recalls. We didn39。t have a formal stage. The audience just sat on the grass. Usually, the performances became a big party with local people joining in. For him, the rewarding part about touring isn39。t just about sharing art with nomadic families but also about gaining inspiration for the music and dance. Ulan Muqir literally translates as red burgeon, and today39。s performers of the troupe still tour the region39。s villages and entertain nomadic families, but their fame has spread around the world. On May 16 and 17, nearly 100 singers and dancers from the troupe performed at Beijing39。s Poly Theater. Their show, titled Ulan Muqir on the Grassland, depicted the history and development of the art troupe. Being from the region allowed me to embrace the culture of Inner Mongolia and being a member of the troupe showed me where I belonged, Nasun, the art troupe39。s president, who is also a renowned tenor, tells China Daily. During a tour in 1985, he went to a village and met an elderly local man, who told him a story about his friendship with a solider from Shenyang, capital of Northeast China39。s Liaoning province, decades ago. The solider gave the old man a handmade saddle when they bid
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