【文章內容簡介】 n: putting ponents together before exporting to the final users. So in this supply chains, Chinese import and export panies need to encounter with the foreign panies. On the stage of international trade, graduates with essential intercultural munication petence are in great demand. As a result, there is no substitute for students of Business English Major to strengthen the learning of intercultural munication petence. That is to say, China is an inevitable member of economic globalization, while intercultural munication petence is an inevitable requirement for Business English learning. A Need for a Bridge over Culture Barriers Participating in intercultural munication, people are most likely to mistakenly think the one from different culture background would have the same reaction as theirs. Eventually when they find that his or her reaction is totally different from what they have expected, it will just turn out to be such a disappointing and unsuccessful case of intercultural munication. Case: Zhang Yi is working at a foreign trade pany, who has been invited to a party hosted by his foreign client Eric. It is his first time to attend such a formal occasion. He wears a smart suit, and gets to the party on time. But when he arrives, he finds there are few acquaintances。 the only one he knows is his client Eric. After greeting with him, Eric just introduces him to some other foreigners, but he has little munication with them. Zhang Yi feels it very strange that Eric does not talk with him again at the party. Finally, he makes up some excuse and leaves for home. For Zhang Yi, it is an unsuccessful experience of intercultural munication. The reason why he fails to municate with those people at the party is that he thinks it is a good chance to municate with his client Eric. Meanwhile, he ignores the opportunity to associate with other potential friends and clients at the party. Because what he expects is just typical perspective from Chinese. He has his expectation of how to be treated at the party, but the result turns out to be definitely far away from his expectation. As foreigners are educated in different culture backgrounds, their attitudes and ways to people or situations are not the same as ours. Due to the lack of intercultural munication experience, he fails to municate with foreigners. And Zhang Yi’s builtin thought bees the major barriers in his intercultural munication. Cultural differences between China and western countries are the most troublesome difficulties in Business English learning Zu Wanhui, 2021. It is quite obvious that the best way to overe these culture barriers is to acquire some basic intercultural munication skills during the learning of Business English, especially for the people whose work will be related to the international business. In the process of international business, no one can deny whether you are meeting an overseas client, negotiating a deal, or giving all important presentation, the use of English is a must, and also intercultural munication petence is a necessity as well. Basically, students in Business English Major, who are armed with intercultural munication petence, can benefit a lot. At least, they will get along well with their overseas clients in the future, and avoid culture conflicts to the most extent. 4 The Cultivation Strategies of Intercultural Communication Competence in Business English Learning Business English aims at the efficient ways to municate with Englishspeaking people on business occasions. In Business English learning, intercultural munication skills are based on the intercultural petence, which refers to those attitudes, knowledge, behaviors, and practices that enable individuals to interact effectively and meaningfully with others whose backgrounds are different from their own. It includes intercultural attitudes, intercultural knowledge, intercultural skills and critical cultural awareness Xin Benxiu, 2021. In order to cultivate intercultural munication petence, one should have an insight into the practical and useful cultivation To Cultivate Intercultural Awareness As mentioned above, we have already realized the necessity of intercultural munication petence. It is, however, far from the awareness of the necessity. During the learning of Business English, only focusing on the language study and the outline of International Trade cannot enlarge the extension of knowledge. Namely, students majoring in Business English are supposed to feel obliged to cultivate intercultural awareness Cultural awareness, according to Chen and Starosta Chen amp。 Starosta, 1996, refers to an understanding of one’s own and others’ cultures that affect how people think and behave, which includes understanding monalities of human behavior and differences in cultural patterns. Thus intercultural awareness is helpful to have a more objective view when there are different styles of thinking patterns. It is definitely incorrect to say one’s style or pattern is right or wrong, as each has its feature as well as uniqueness The cultivation of students’ intercultural awareness can help them have a better understanding of the target language. Suggested approaches to cultivate students’ intercultural awareness hereby will be discussed as follows. 內部資料 ， 請勿外傳！ 9J WKf f wvGt YM *Jgamp。6a*CZ7H$dq8Kqqf HVZFedswSyXTyamp。QA9wkxFyeQ^! djsXuyUP2kNXpRWXm Aamp。UE9aQ@Gn8xp$Ramp。849Gx^Gjqv^$UE9wEwZQc@UE%amp。qYp@Eh5pDx2zVkum amp。gTXRm 6X4NGpP$vSTamp。ksv*3t nGK8! z89AmYWpazadNuKNamp。M uWFA5uxY7J nD6YWRrWwc^vR9CpbK!zn%M z849Gx^Gjqv^$UE9wEwZQc@UE%amp。qYp@Eh5pDx2zVkum amp。gTXRm 6X4NGpP$vSTTamp。ksv*3tnGK8!z89Am YWpazadNuKNamp。M uWFA5ux^Gjqv^$UE9wEwZQc@UE%amp。qYp@Eh5pDx2zVkum amp。gTXRm 6X4NGpP$vSTamp。ksv*3t nGK8! z89AmYWpazadNuKNamp。M uWFA5uxY7J nD6YWRr Wwc^vR9CpbK!zn%M z849Gx^Gjqv^$UE9wEwZQc@UE%amp。qYp@Eh5pDx2zVkum amp。gT XRm 6X4NGpP$vSTTamp。ksv*3tnGK8!z89Am UE9aQ@Gn8xp$Ramp。849Gx^Gjqv^$UE9wEw