【文章內(nèi)容簡介】 in the fabric or style, or work on the advantages of a small detail has been insufficient to provoke a consumer purchases, so this time we need to present a special, can cause consumers to resonate with the aspirations of the heart, take this to impress consumers. If the target consumer group Metersbonwe is the vitality of fashion people aged 1825, according to its characteristics, Metersbonwe extract the core values of the brand is a selfstraightforward, character, courage to accept the image of something new , proposed the do not take the unusual way, the core values, which corresponds to a different consumer groups want special wishes, therefore, greatly stimulated the consumer39。s desire to buy. Fourth, clothing brand positioning strategy of diversification As the only single brand to meet the needs of some consumers, in order to expand market share, operators can be multibrand strategy to expand the scope of products to meet market demand. Multibrand strategy, including an extension of the brand, brand development and brand extension strategy Brand extension is to develop a single brand to brand linked to one another family. Typically, each pany39。s product line is only part of the industry, if more than the existing range of products to increase its length, that is, bee an extension of product lines, including down, up and extend the twoway extension. Younger men39。s garments from started to do, first for making shirts, and then it did the suit, and make prehensive market share of two leading products have done the first, installed in the men39。s market advantage is obvious. However, as market petition and consumer demand, showing a wide range, the market is further broken down, Younger39。s product line must be continuously extended to meet the needs of different consumers, consumer groups formed to meet the diverse needs of productsExtension of the product line, the Younger have launched a Tshirt, sportswear, trousers, coats, ties, pajamas and other men39。s fashion, but the brand has been only one In 2020, Younger introduced a highend brand golden and blue product positioning both Younger, a young family have since launched the green Younger. This brand extension continues the Younger39。s business philosophy: First, to make stronger a brand, trunk thick, deeprooted, to many branches of a tree。 the trunk is not rough, brand diversification after risky. Although the introduction of the golden Younger doing a good job on the basis of the leading brands of the brand extension, it is clear that there are reverse and the risk. Because the domestic apparel market seems to have formed a deeprooted prejudices: do most of the local clothing brand in the lowend market, foreign brands tend to occupy the highend market. In addition, the introduction of the young family is one attempt to enrich the product line Although Younger had three brands, but also separation of the market, but anyway, is still Younger. Younger and more brands for the internal matter of dispute, has yet to bear fruit. It was suggested that jumped off the Younger brand, and the other innovative brands, or acquisition of foreign brands. It is understood, Younger, chairman of Lee, such is still hesitant, wait and see. He said not to multibrand and multibrand, not necessarily cling to a brand. Development Strategy Brand development and brand extension similar to the original success of the brand on the basis of the development of new brands, but usually to expand the brand name would be more independent, and the brand image