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【正文】 erences in clothing brand positioning strategy Due to fierce market petition, so accurate positioning must also be peting with similar products have differences, differentiated brand positioning of the clothing brand is based on the fundamental market. Foreign apparel brands and consumers about the characteristics of the study in addition to the market we are familiar with the investigation and placed too much emphasis on statistical data, a relatively new kind of consumer psychology from the point of view, except for the brand, price, product and so on the surface of things, to understand Due to the growth of its consumer environment, personality factors, the influence of culture, formed by a number of plex consumer brand differentiation strategy will enable the brand to remain petitive in their own characteristics, which is brand loyal consumer groups have a reason.。s favorite cities. Of course, the formation of style, but also suffering from the impact of designers such as Versace designer clothing, distinctive style of its design is highly unique aesthetic avantgarde art of characterization, which demonstrated the unique charm is the use of full Renaissance features gorgeous and highly imaginative style, in the conquest of the world39。出處 : Stiff Nachiablo,瑞士 ,會(huì)計(jì)、商業(yè)、財(cái)經(jīng)歷史 ,2020(15), 第 6376 頁(yè) . 中文 3720 在 原文 : Clothing brand diversification In the present world economy under globalization, brand petition has bee the primary means of market petition. In recent years, the domestic garment industry is developing rapidly growing number of clothing brands, but the influential brandname is not so mushCompetitive brands has bee a magic weapon, a weapon to attack the market, garment industry is no exception. In the course of development of the domestic apparel into the agetargeted an important phase of the study international and domestic brandname clothing case, his understanding of brand strategy and positioning for fashion designers and operators of many enlightenment, so the creation and development of more domestic Brand name. With the munity as a whole gradually increase brand awareness, consumer brand of clothing is not just the selection criteria remain in the product itself, but through the implementation of brand planning, brand culture by infection, the establishment of trust in the brand image In this petition globalization advances in technology, everchanging consumer demand, population rapidly changing times, the only guarantee of survival and development of the brand is always keep in mind customer needs, preferences and expectations. Brand petition is peopletext forms of petition, consumer demandoriented, market positioning in a reasonable target based on the analysis established brand that has the market petitiveness. Clothing enterprises to implement effective strategies for successful brand must give the brand a reasonable, clear and unique personality of the brand positioning. Careful analysis of the target market, a reasonable position, related to the implementation of all aspects of brand planning, brand planning and objectives can be said that market orientation is closely related to the Department. Brand planning and the relationship between target market is the main content of this paper hope that through this research project, able to develop a scientific and reasonable to provide a theoretical basis for brand strategy and practical reference. Is a brand name, mark, symbol, design or bination of them, with the aim of identifying an enterprise product, to prevent confusion. The ter
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