服裝品牌多元化策略外文翻譯-文庫(kù)吧資料
2025-05-22 00:35本頁(yè)面
【正文】 prooted prejudices: do most of the local clothing brand in the lowend market, foreign brands tend to occupy the highend market. In addition, the introduction of the young family is one attempt to enrich the product line Although Younger had three brands, but also separation of the market, but anyway, is still Younger. Younger and more brands for the internal matter of dispute, has yet to bear fruit. It was suggested that jumped off the Younger brand, and the other innovative brands, or acquisition of foreign brands. It is understood, Younger, chairman of Lee, such is still hesitant, wait and see. He said not to multibrand and multibrand, not necessarily cling to a brand. Development Strategy Brand development and brand extension similar to the original success of the brand on the basis of the development of new brands, but usually to expand the brand name would be more independent, and the brand image is also rich with independentstyle brand. Hong Kong Kitterick brand, for example, it is 5 by the Hong Kong Polytechnic University graduates in the early 9039。s fashion, but the brand has been only one In 2020, Younger introduced a highend brand golden and blue product positioning both Younger, a young family have since launched the green Younger. This brand extension continues the Younger39。s market advantage is obvious. However, as market petition and consumer demand, showing a wide range, the market is further broken down, Younger39。s product line is only part of the industry, if more than the existing range of products to increase its length, that is, bee an extension of product lines, including down, up and extend the twoway extension. Younger men39。s core values. We know that clothing in the fabric or style, or work on the advantages of a small detail has been insufficient to provoke a consumer purchases, so this time we need to present a special, can cause consumers to resonate with the aspirations of the heart, take this to impress consumers. If the target consumer group Metersbonwe is the vitality of fashion people aged 1825, according to its characteristics, Metersbonwe extract the core values of the brand is a selfstraightforward, character, courage to accept the image of something new , proposed the do not take the unusual way, the core values, which corresponds to a different consumer groups want special wishes, therefore, greatly stimulated the consumer39。s diversity and plexity, it is hard to imagine a single market portfolio to meet the needs of all consumers. Market segmentation of the market, the task is to be divided into different consumer groups, that is the target customers, resulting in the formation of the target market. A really good medicine, is not likely to cure, if cure of the drug once claimed, it must be fake, clothing the same token, there can be a brand is for everyone. To bring the Inter age, information globalization bring us today, but also created N number of new human beings, such as, ball race, Petty family, strawberry, BenBen family, NONO group, YOYOU family, FLY family, IF ethnic, LOMO family, dry woman. They have different preferences, with different values, how might like the same style of clothes, how could the same style of clothing like it? These also only 80 at the new man, after 70 more different matter, after 60 other people, imagine, after a 60 portly middleaged, wearing 80 jeans pants after the Korean big ah how incredible! Therefore, for different groups of people, we need more personalized products to meet different consumer groups. Third, diff
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