服裝品牌多元化策略外文翻譯-在線瀏覽
2024-07-24 00:35本頁面
【正文】 m was first positioning the two ads by the manager and ReesAi? raised trout and driven popular, they think: is positioning the product as the starting point, such as a modity, a service pany, institution or even a A person。 but the location is not the product, but the idea of the potential customers, which products to consumers in the brain to identify a suitable location. In fact, the position can be started, consumers can also be started. Found not to meet the desires of consumers, enterprises according to their own resources to produce products to meet this part is positioning the case. Clothing brand positioning is a prerequisite for marketing apparel, clothing brand positioning can be expressed as clothing enterprises in accordance with the target customers of consumer demand for apparel products, services, price and image of the appropriate bination of design and to have the characteristics of garment products To attract and stability of the target consumer image is unique for the apparel goods is especially important, brand style different from the substance must meet specific consumer target inner psychological feeling and aspirations. Therefore, only a clothing brand to meet consumer demand for the unique shape the style of clothing products in order to bee a major selling point, it is brand differentiation, the important characteristics of performance management. It is hard to imagine one without their own style of clothing will be consumers. Such as the KAPPA clothing born in the 70s in Italian , he used the tightfitting dynamic fashion sports design. Make a good bination of sports and leisure together. Thus forming the external appearance of their affinity and respect for the unique style of youth culture, reflects a high degree of fashion sense, won the fashion crowd39。s fashion industry, but also create a named in his worldfamous fashion brand. Similarly, Chanel, pickup, The same is true cardin. Second, how accurate clothing brand positioning Clothing brand positioning is based on the basis of market segmentation pleted. The market will be divided into a number of market segments and different products or services to meet their different needs, has bee a modern marketing at the core. As the world39。 When a brand positioning in the market since established, the next we need to strengthen the positioning, refining the brand39。s desire to buy. Fourth, clothing brand positioning strategy of diversification As the only single brand to meet the needs of some consumers, in order to expand market share, operators can be multibrand strategy to expand the scope of products to meet market demand. Multibrand strategy, including an extension of the brand, brand development and brand extension strategy Brand extension is to develop a single brand to brand linked to one another family. Typically, each pany39。s garments from started to do, first for making shirts, and then it did the suit, and make prehensive market share of two leading products have done the first, installed in the men39。s product line must be continuously extended to meet the needs of different consumers, consumer groups formed to meet the diverse needs of productsExtension of the product line, the Younger have launched a Tshirt, sportswear, trousers, coats, ties, pajamas and other men39。s business philosophy: First, to make stronger a brand, trunk thick, deeprooted, to many branches of a tree。s created, the market is flooded with foreign brands in the 1990s, and its emergence as a local designer has created a miracle of su
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