外文翻譯--差異化營銷策略-其他專業(yè)(編輯修改稿)
2025-02-24 10:08 本頁面
【文章內(nèi)容簡介】 up the implementation of strategies that panies imitate. Any differences will not be permanently maintained, in order to use the power of the pany39。s differentiation strategy as longacting drugs, the solution is only continuous innovation to meet customer needs with innovative changes, using innovation to beat the followup. Differentiation strategy is a system. The differences in the above mentioned strategy was describing the problem of human classification. In actual operation, the operator not only according to industry petition, and enterprise product life cycle, the implementation of the appropriate type of product differentiation strategy. More necessary to make the differentiation strategy is a systematic and prehensive implementation. Implementation of product differentiation, to provide customers with a unique style products, rivals can not. Hui in the show, it also should promote the product from the packaging to show significant differences are in the customer create an unfettable image. If consumer durables, to provide good service for customers everywhere are convenient, safe, it is indispensable. It is worth noting that any differences in the implementation strategy must be a certain price, such as increasing the service project would increase the cost of sales and step up publicity to pay for the cost of a large amount of advertising, but as long as progress was the desired effect of differentiation, or to bring longterm benefits for the enterprise, this option is worth it. Into the twentyfirst century is the information age has brought us to the attention of the times change, broader and more plex with more information, the information explosion means to surge, and people with limited attention, how can we attract people attention to ensure the petitive advantage? Intense petition in the market allows panies to sell their products at the way in marketing and constantly new, surprising and amazing tricks, won for them. But too far also applies to marketing, marketing will also have sideeffects of excessive use. Bombarded with a variety of tactics, people feel strange at first before we can produce a sense of fatigue and disgust. The reasonable use of marketing strategies in the attention economy of the environment is very important. How to attract the attention of consumers, causing people to feel that attention without boring, even offensive, so we have to a reasonable use of marketing. 1 Based on marketing strategy in Attention Economy Analysis The proposed Attention Economy Attention Economy This view was first seen in the University of California scholar Richard A. Lawbam published in 1994 entitled attention economics (The Economics of Attention) article. The first official presentation of the attention e
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