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designed to meet consumer needs. ? Social Legitimacy of consumer Influence When Shaped by a Proper Ethical Sensitivity Consumer Bill of Rights ? The Right to Safety ? The Right to be Informed ? The Right to Choose ? The Right to be Heard(Redress) ? The Right to Enjoy a Clean and Healthful Environment ? The Right of the Poor and Other Minorities to Have Their Interests Protected 消費(fèi)行為研究發(fā)展之路 ? Since late 1950s and early 1960s ? Economic theory Marketing ? General considerations: 1)Content Productiondriven to marketing driven 2)MethodologyBehavioral sciences sophistication Environmental Factors shaping the Marketing Challenge ?產(chǎn)品/服務(wù)供過於求 ?與遠(yuǎn)端消費(fèi)者迅速正確傳播 ?迅速經(jīng)濟(jì)鋪貨,以增盈收 ?獲通路配合支持整體行銷策略 ?國內(nèi)及全球經(jīng)濟(jì)成長 消費(fèi)行為各階段研究重心 ?PreWorld War II Era ?PostWorld War II Era ?The Contemporary Scene PreWorld War II Era