透視消費(fèi)者-消費(fèi)者行為知識(shí)(ppt32)-銷售管理(編輯修改稿)
2024-09-17 13:18 本頁面
【文章內(nèi)容簡介】 designed to meet consumer needs. ? Social Legitimacy of consumer Influence When Shaped by a Proper Ethical Sensitivity Consumer Bill of Rights ? The Right to Safety ? The Right to be Informed ? The Right to Choose ? The Right to be Heard(Redress) ? The Right to Enjoy a Clean and Healthful Environment ? The Right of the Poor and Other Minorities to Have Their Interests Protected 消費(fèi)行為研究發(fā)展之路 ? Since late 1950s and early 1960s ? Economic theory Marketing ? General considerations: 1)Content Productiondriven to marketing driven 2)MethodologyBehavioral sciences sophistication Environmental Factors shaping the Marketing Challenge ?產(chǎn)品／服務(wù)供過於求 ?與遠(yuǎn)端消費(fèi)者迅速正確傳播 ?迅速經(jīng)濟(jì)鋪貨，以增盈收 ?獲通路配合支持整體行銷策略 ?國內(nèi)及全球經(jīng)濟(jì)成長 消費(fèi)行為各階段研究重心 ?PreWorld War II Era ?PostWorld War II Era ?The Contemporary Scene PreWorld War II Era
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