透視消費者-消費者行為知識(ppt32)-銷售管理(參考版)
2024-08-16 13:18本頁面
【正文】 fantasizing Global Intercultural Perspective ?Basic needs are universal ?Youth in Taipei, Tokyo,New York... ?When cultural boundaries are crossed Right Thinking About the Consumer ? The Consumer is Sovereign ? Understanding Consumer Motivation and Behavior Through Research. ? Skillful Marketing can Affect Consumer if The Product\service offered is designed to meet consumer needs. ? Social Legitimacy of consumer Influence When Shaped by a Proper Ethical Sensitivity Consumer Bill of Rights ? The Right to Safety ? The Right to be Informed ? The Right to Choose ? The Right to be Heard(Redress) ? The Right to Enjoy a Clean and Healthful Environment ? The Right of the Poor and Other Minorities to Have Their Interests Protected 消費行為研究發(fā)展之路 ? Since late 1950s and early 1960s ? Economic theory Marketing ? General conside
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