透視消費(fèi)者-消費(fèi)者行為知識(shí)(ppt32)-銷售管理-資料下載頁
2025-08-03 13:18本頁面
【導(dǎo)讀】消費(fèi)行為知識(shí)的應(yīng)用。消費(fèi)行為研究發(fā)展過程。與實(shí)際行動(dòng)過程。消費(fèi)行為與行銷策略。消費(fèi)行為與社會(huì)行銷。消費(fèi)行為與逆行銷。消費(fèi)行為與政府決策。消費(fèi)行為與消費(fèi)者教育。滿足社會(huì)需求－－服務(wù)的市場。尋求社會(huì)支持－－募捐的市場。如何偵察不實(shí)陷阱？如何尋求補(bǔ)救賠償？如何進(jìn)一步省錢？產(chǎn)品／服務(wù)供過於求。與遠(yuǎn)端消費(fèi)者迅速正確傳播。迅速經(jīng)濟(jì)鋪貨，以增盈收。獲通路配合支持整體行銷策略。國內(nèi)及全球經(jīng)濟(jì)成長。差異化為新產(chǎn)品發(fā)展重心。大眾行銷力量拉引商品,通路聽命供應(yīng)商。不斷研發(fā)產(chǎn)品+大眾廣告→品牌忠。專注於國內(nèi)市場即已豐足
【正文】 ? Psychoanalysis found its way to the marketplace. ? Motivation research aimed to uncover hidden motivations. ? Advertising jumped on this bandwagon. New Field of Study Consumer Research Is Born ?Consumer research became the “in thing” in the schools of business. ?Contributions of our writers: courses association journals The Contemporary Scene 造成行銷挑戰(zhàn)的環(huán)境因素 ? 1. 持續(xù)、穩(wěn)定的經(jīng)濟(jì)成長不再 ? 2. 供遠(yuǎn)過於求 ? 3. 消費(fèi)動(dòng)機(jī)與行為趨向低關(guān)心度 ? 4. 大眾市場消聲匿跡 ? 5. 通路勢力高漲 行銷成敗關(guān)鍵 ? 1. Getting Close to the Consumer ? 2. Individualized Marketing ? 3. Customer Satisfaction and Retention ? 4. Brand Equity Fasten Your Seat Belt The field is dynamic and exciting, and one thing is for sure all of us are daily participants as active players in all that is going on in the world of consumer behavior.
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