對中國服裝公司網(wǎng)絡(luò)營銷的研究畢業(yè)論文外文翻譯-全文預(yù)覽
【正文】 keting. C. Network marketing lacks pany informational support Network marketing should be merely a part of pany informational strategy. Information of pany should serve work marketing of pany and support the development of work marketing. Network marketing without pany information is not real work marketing and hard realizes integrality of marketing resources. Some websites of famous clothing panies have thousands of visitors, but these websites do not tend to explore the approaching customers, instead enlarge their own sales force. A large number of sellers are developing one tone marketing of low efficiency. What is more, sale information of many pany websites has discrepancy with deposit information of corporation leads to lack of stock, which damage customers’ purchasing activity. The reason causing these problems is they fail integrating work marketing of pany into information of pany. D. Crises between Physical channel and work channel In respect of the majority of clothing panies, the ability of integrating traditional channel and work channel is weak. It mainly shows that pany can not integrate two channels rationally in market. Therefore the same customer group can meet same products of pany in different channels and customers may doubt the products and even the pany owing to receiving discrepant information. They also launch price war and sales promotion in order to strive for customers in channel. The two appositive channels do not design corresponding marketing bination, instead unified marketing strategy. The management and maintenance of channel is deep and careful enough。 Scale of information is small, content of information is outmoded, important information is inplete。De 中文 3250 字 Research On Network Marketing Of Chinese Corporation Abstract As a part of marketing, clothing pany work marketing is the bination of clothing pany marketing technology, modern munication and work technology. The development of the work marketing apparel pany can help expand its China clothing market demand. Especially this method can satisfy the demand of some traditional clothing sales channel is very difficult to meet, such as some three line city, town and country. Research Chinese clothing work marketing pany help clothing pany with China clothing market development, such as muftilevel, mufti species. At the same time, for the implementation of the policy of expanding domestic demand in the Chinese, and the transformation of economic development too much relying on external demand pattern played what role. This paper puts forward some suggestions for the China clothing work marketing pany, and analyses some advantages and disadvantages Chinese clothi ng pany in work marketing. Keywords： clothing pany, work marketing, website construction I. ADVANTAGE OF DEVELOPMENT OF NETWORK MARKETING OF CHINESE CLOTHING COMPANY A. Upgrade of Chinese clothing sale provides inevitable prerequisite for work marketing of clothing pany Clothing is an indispensable everyday goods, the market demand is continuously. Therefore, it has always been known as the non fading industry, it has a bright future. With the highly development Chinese per capita ine increase and economic, China residents clothing consumption demand will present many new characteristics, such as increment, the pursuit of personality, fashion industry appeared new characteristic. However Chinese market is huge, in the inland area, medium and small city spread of individual products, the traditional sales model is very difficul
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