對(duì)中國(guó)服裝公司網(wǎng)絡(luò)營(yíng)銷的研究畢業(yè)論文外文翻譯(存儲(chǔ)版)
【正文】 著中國(guó)人均收入的提高和經(jīng)濟(jì)的高度發(fā)展，中國(guó)居民的服裝消費(fèi)需求會(huì)出現(xiàn)許多新的特點(diǎn)，如增量的要求，追求個(gè)性， 服裝產(chǎn)業(yè)出現(xiàn)了新的特征。 Sons ,2020 對(duì)中國(guó)服裝公司網(wǎng)絡(luò)營(yíng)銷的研究 摘要 作為市場(chǎng)營(yíng)銷的一部分，服裝公司的網(wǎng)絡(luò)營(yíng)銷是服裝公司營(yíng)銷技術(shù)、現(xiàn)代信息通信及網(wǎng)絡(luò)技術(shù)的聯(lián)合產(chǎn)物。 intermediary business takes on more various and flexible than transaction relationship between traditional intermediary and panies. Companies can not modify in time traditional channel way so that two kinds of channels can not merge into strong co. III. SUGGESTIONS ON NETWORK MARKETING OF CLOTHING COMPANY IN CHINA A. Cultivation talent of work marketing If clothing pany want to develop work marketing, it should attract professional to expand sales market so that layer of work marketing can be divided more elaborately to e into a integral work marketing system with many positions such as manager of merce transports, inter marketing consultant, manager of work sales, manager of customer retention, channel sales manager of advertisement, engineer of business research, representative of clothing marketing. Foreign panies fix positions of talents of work marketing clearly. They should be a mixed mode talents have petent for market survey, mastering work advertisement, search engine marketing, scheming and realizing marketing work, work integration promotion. Therefore it can provide intellectual guarantee and talent support. Consequently, domestic clothing pany should train staff of work marketing in accordance with characters of clothing industry. B. Promoting information of pany Network marketing is the connection work technology with pany marketing and modern information munication technology。 work marketing talents who are familiar with clothing industry are more insufficient Network marketing talents who are familiar with clothing industry first must master inter industry. They should take mand of knowledge of inter, such as work marketing, behavioral psycho logics of work consumption, background and tendency of inter, search engine ranking, work advertisement, clicks ratio, besides ability of statistical analysis, experience of expanding website. Then, they have to take mand model of work marketing such as B2B, B2C and C2C. Associate panies to expand work marketing resources and channels by means of expanding technology and way on inter. B. Constructions of website and interaction is unsatisfactory Construction of corporate website is the key part of development of work marketing. Corporation website is the elementary fundament of launching work marketing for pany. Only if corporation website functioned with professionalism and functionality is directed by work marketing, it can launch timing and special work marketing and gain satisfactory profit. So far construction of clothing pany website does not match with thought of work marketing, many problems still emerge. For example, the aim of whole plan of website is indistinct, designing website title without long term perspective lead to changeability of columns。 practicality and functionality is not enough。 toll free call and online service are offered, showing return policy,postage preference, cities that EMS can reach and home delivery service, guarantee of after sales service to attract customer’s trust. Superficial structure of website, relevant inter linkage of modities, title of product, optimization of modities introduction, optimization of product classification, keywords of homepage, URL reconstruction, support for exterior linkage, optim
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