【正文】 ious and flexible than transaction relationship between traditional intermediary and panies. Companies can not modify in time traditional channel way so that two kinds of channels can not merge into strong co. III. SUGGESTIONS ON NETWORK MARKETING OF CLOTHING COMPANY IN CHINA A. Cultivation talent of work marketing If clothing pany want to develop work marketing, it should attract professional to expand sales market so that layer of work marketing can be divided more elaborately to e into a integral work marketing system with many positions such as manager of merce transports, inter marketing consultant, manager of work sales, manager of customer retention, channel sales manager of advertisement, engineer of business research, representative of clothing marketing. Foreign panies fix positions of talents of work marketing clearly. They should be a mixed mode talents have petent for market survey, mastering work advertisement, search engine marketing, scheming and realizing marketing work, work integration promotion. Therefore it can provide intellectual guarantee and talent support. Consequently, domestic clothing pany should train staff of work marketing in accordance with characters of clothing industry. B. Promoting information of pany Network marketing is the connection work technology with pany marketing and modern information munication technology。隨著中國人均收入的提高和經濟的高度發(fā)展，中國居民的服裝消費需求會出現(xiàn)許多新的特點，如增量的要求，追求個性， 服裝產業(yè)出現(xiàn)了新的特征。然而，許多網站可以以低成本建立自定義網站。沒有公司信息的網絡營銷不是真正的網絡營銷，并且難以實現(xiàn)營銷資源的完整性。因此，國內服裝公司應按照服裝產業(yè)的特征培訓網絡營銷人員。 Gao Houli. Innovational direction of work marketing model of medium and small sized enterprise. East China economic management, vol. 5, 2020 [3] Huangpu Yanan amp。 D. 妥善解決渠道危機 許多公司已經摸索了很多辦法來解決服裝公司的網絡營銷經常面對的渠道危機。渠道的管理和維護是深入細致足夠；即使渠道政策和銷售手段被應用到網絡渠道和統(tǒng)一渠道，無效的溝通和介紹造成各渠道成員的不滿；中間業(yè)務比交易在聯(lián)系傳統(tǒng)中介業(yè)務及公司間的關系中承擔更多樣及固定的責任。只有以專業(yè)、有效的方式建立公司網站才能引導網絡營銷，它可以及時、專門性地針對市場營銷運作，并帶來可觀的收益。便捷的生活方式是指用戶以電話或互聯(lián)網代替外出消費。特別是這種手段可以滿足傳統(tǒng)服裝銷售渠道很難以滿足的一些需求，例如一些三線城市、城鎮(zhèn)及國家。 Scale of information is small, content of information is outmoded, important information is inplete。 pany information is the connection of work technology with the whole sales activity of pany and moder information munication technology. Information of pany can improve accuracy and timeliness of administrating information of pany, which makes decision of panies more scientific and pany business procedure and administrating procedure more rational and Helps Company make quicker reaction, makes bination and utility of resources of pany more rational. In this case, current resources can be used best to promote productive proficiency and administrating efficiency. If clothing panies want to develop work marketing efficiently, they should accelerate information to make pany decision scientific and strengthen reaction of panies. Thus it can fit development of work marketing. and function of optimization website, elevating customer’s visiting experience A pany website of sophisticated function can elevate customer’s visiting experience. When pany designs marketing website, it should optimized structure and function of website according to following points. According to hints of navigation drop down, information relevant to goods is provided, optimization navigation system of site search is offered。然而中國的市場是十分巨大的 ，對于在內陸地區(qū)，中型及小型城市傳播個人產品，傳統(tǒng)的銷售模式是十分難以實現(xiàn)的。比如，一個網上店鋪由中國萬網提供標準的網站，淘寶網提供商品營業(yè)廳及專門的程序供應商，這類商業(yè)用戶如“ ShopEx”，通過一個有名的國內電子商務供應商由上海上排網絡技術有限公司提供，可高達 300萬。 一些著名服裝公司的網站 有成千上萬的游客，但這些網站不傾向于去探索愿意接近的客戶，而不是擴大自己的銷