對(duì)中國(guó)服裝公司網(wǎng)絡(luò)營(yíng)銷的研究畢業(yè)論文外文翻譯-文庫(kù)吧
2025-04-17 03:52 本頁(yè)面
【正文】 ndard by Chinese work website , provide goods business hall and specialized providers, such as mercial users such as Shop Ex, by a famous domestic emerce provider is provided by the Shanghai upper work technology Co., Ltd., can be as high as 3000000. Powerful web site of electronic merce function can be in a few minutes by these providers to establish PROBLEMS EXISTING IN NETWORK MARKETING OF CLOTHING COMPANY Although many clothing panies constantly extend products, promote brand image, elevate profit of panies by means of work marketing, some problems and difficulties still inflict work marketing of clothing pany in China. marketing talents are insufficient。 work marketing talents who are familiar with clothing industry are more insufficient Network marketing talents who are familiar with clothing industry first must master inter industry. They should take mand of knowledge of inter, such as work marketing, behavioral psycho logics of work consumption, background and tendency of inter, search engine ranking, work advertisement, clicks ratio, besides ability of statistical analysis, experience of expanding website. Then, they have to take mand model of work marketing such as B2B, B2C and C2C. Associate panies to expand work marketing resources and channels by means of expanding technology and way on inter. B. Constructions of website and interaction is unsatisfactory Construction of corporate website is the key part of development of work marketing. Corporation website is the elementary fundament of launching work marketing for pany. Only if corporation website functioned with professionalism and functionality is directed by work marketing, it can launch timing and special work marketing and gain satisfactory profit. So far construction of clothing pany website does not match with thought of work marketing, many problems still emerge. For example, the aim of whole plan of website is indistinct, designing website title without long term perspective lead to changeability of columns。 navigation system is not perfect so that it is hard for consumers and channel sellers to visit。 Scale of information is small, content of information is outmoded, important information is inplete。 practicality and functionality is not enough。 Customers can not consult and advise with pany in time due to lack of interaction。 optimization technology of website falls behind。 interface of users is unaesthetic. Above problems brings about no fundament of inter marketing of clothing pany, poor effect of work marketing. C. Network marketing lacks pany informational support Network marketing should be merely a part of pany informational strategy. Information of pany should serve work marketing of pany and support the development of work marketing. Network marketing without pany information is not real work marketing and hard realizes integrality of marketing resources. Some websites of famous clothing panies have thousands of visitors, but these websites do not tend to explore the approaching customers, instead enlarge their own sales force. A large number of sellers are developing one tone marketing of low efficiency. What is more, sale information of many pany websites has discrepancy with deposit information of corporation leads to lack of stock, which damage customers’ purchasing activity. The reason causing these problems is they fail integrating work marketing of pany into information of pany. D. Crises between Physical channel and work channel In respect of the majority of clothing panies, the ability of integrating traditional
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