對中國服裝公司網(wǎng)絡(luò)營銷的研究畢業(yè)論文外文翻譯-預(yù)覽頁
【正文】 t to achieve. Network marketing can meet the needs of the individual in a wide area。 navigation system is not perfect so that it is hard for consumers and channel sellers to visit。 optimization technology of website falls behind。 pany information is the connection of work technology with the whole sales activity of pany and moder information munication technology. Information of pany can improve accuracy and timeliness of administrating information of pany, which makes decision of panies more scientific and pany business procedure and administrating procedure more rational and Helps Company make quicker reaction, makes bination and utility of resources of pany more rational. In this case, current resources can be used best to promote productive proficiency and administrating efficiency. If clothing panies want to develop work marketing efficiently, they should accelerate information to make pany decision scientific and strengthen reaction of panies. Thus it can fit development of work marketing. and function of optimization website, elevating customer’s visiting experience A pany website of sophisticated function can elevate customer’s visiting experience. When pany designs marketing website, it should optimized structure and function of website according to following points. According to hints of navigation drop down, information relevant to goods is provided, optimization navigation system of site search is offered。 Li Yunyin. Analysis of work marketing strategy. Technology Information, vol. 14, 2020 [4] Liu Lihua. Analysis of work marketing of medium and small sized enterprise . Market forum, vol. 12, 2020 [5] Ji Jiangjun. Research into developing stravage of work marketing. Commercial Time, vol 12, 2020 [6] Yang Jing. Mainstream of corporation Marketing in 21 century, mercial culture(academical edition), vol. 11, 2020 [7] Ji Jingjun. Discussion on Strategy of Domestic Network Marketing Development , Commercial Times, vol. 12 2020 [8] Feng Yingjian. Foundation and practice of work marketing, Beijing: Tsinghua University Press, 2020 [9] Chris服裝公司開發(fā)網(wǎng)絡(luò)營銷可以幫助其擴(kuò)大中國服裝市場的需求。本論文對中國服裝公司的網(wǎng)絡(luò)營銷提出了一些建議，并分析了當(dāng)前中國服裝公司網(wǎng)絡(luò)營銷中的一些利弊。然而中國的市場是十分巨大的 ，對于在內(nèi)陸地區(qū)，中型及小型城市傳播個(gè)人產(chǎn)品，傳統(tǒng)的銷售模式是十分難以實(shí)現(xiàn)的。數(shù)據(jù)表明，使用網(wǎng)絡(luò)購物的用戶數(shù)量達(dá)到 億，用戶的規(guī)模在半年內(nèi)就增長了 ％，僅在 2020 年第三季度，線上店鋪之和就高達(dá) 1210 億，全年高達(dá) 5000 億。堵車往往出現(xiàn)在高峰時(shí)間，因此，越來越多的市民選擇更便捷的生活方式。在互聯(lián)網(wǎng)之初，企業(yè)必須購買或租用服務(wù)器，設(shè)計(jì)網(wǎng)頁，編寫網(wǎng)絡(luò)程序來建立自己的網(wǎng)站。比如，一個(gè)網(wǎng)上店鋪由中國萬網(wǎng)提供標(biāo)準(zhǔn)的網(wǎng)站，淘寶網(wǎng)提供商品營業(yè)廳及專門的程序供應(yīng)商，這類商業(yè)用戶如“ ShopEx”，通過一個(gè)有名的國內(nèi)電子商務(wù)供應(yīng)商由上海上排網(wǎng)絡(luò)技術(shù)有限公司提供，可高達(dá) 300萬。他們應(yīng)該掌握互聯(lián)網(wǎng)知識，諸如網(wǎng)絡(luò)營銷，網(wǎng)絡(luò)消費(fèi)的行為心理邏輯，互聯(lián)網(wǎng)的背景和趨勢，搜索引擎排名，網(wǎng)絡(luò)廣告，點(diǎn)擊率，此外還要有統(tǒng)計(jì)分析的能力和擴(kuò)建網(wǎng)站的經(jīng)驗(yàn)。公司網(wǎng)站是公司開展網(wǎng)絡(luò)營銷必要基礎(chǔ)。上述問題帶來服裝公司網(wǎng)絡(luò)營銷無基礎(chǔ)，網(wǎng)絡(luò)營銷效果不佳之類的問題。 一些著名服裝公司的網(wǎng)站 有成千上萬的游客，但這些網(wǎng)站不傾向于去探索愿意接近的客戶，而不是擴(kuò)大自己的銷售隊(duì)伍。 D. 現(xiàn)實(shí)渠道和網(wǎng)絡(luò)渠道間的危機(jī) 對于大多數(shù)服裝企業(yè)，整合傳統(tǒng)渠道與網(wǎng)絡(luò)渠道的能力較弱。這兩個(gè)同地位頻道沒有設(shè)計(jì)相應(yīng)的營銷組合，而不是統(tǒng)一的營銷策略。外國企業(yè)十分清楚固定了網(wǎng)絡(luò)營銷的人才。 B. 促進(jìn)企業(yè)信息化 網(wǎng)絡(luò)營銷連接公司市場營銷的網(wǎng)絡(luò)技術(shù)和現(xiàn)代信息通信技術(shù)；企業(yè)信息化是整體銷售活動(dòng)的網(wǎng)絡(luò)技術(shù)與公司和現(xiàn)代科技的的 連接。這樣，它就可以適應(yīng)網(wǎng)絡(luò)營銷的發(fā)展。一般網(wǎng)絡(luò)營銷網(wǎng)站，商品的內(nèi)在聯(lián)系，產(chǎn)品名稱，商品介紹的優(yōu)化，產(chǎn)品分類的優(yōu)化，主頁的關(guān)鍵字，網(wǎng)址重建，支持外部鏈接，網(wǎng)頁細(xì)節(jié)的優(yōu)化，分析、選擇搜索引擎關(guān)鍵字及其它優(yōu)化等相關(guān)內(nèi)容。在這種情況下，現(xiàn)實(shí)和網(wǎng)絡(luò)已經(jīng)成為一個(gè)互利的共同體。 Li Yunyin. Analysis of work marketing strategy. Technology Information, vol. 14, 2020 [4] Liu Lihua. Analysis of work marketing of medium and smallsized enterprise . Market forum, vol. 12, 2020 [5] Ji Jiangjun. Research into developing stratage of work Time, vol 12, 2020 [6] Yang Jing. Mainstream of corporation Marketing in 21 century,mercial culture(academical edition), vol. 11, 2020 [7] Ji Jingjun. Discussion on Strategy of Domestic Network MarketingDevelopment , Commercial Times, vol. 12 2020 [8] Feng Yingjian. Foundation and practice of work marketing,Beijing: Tsinghua University Press, 2020 [9] Chris
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