【正文】 programming design Webpage, to establish their own web site. So early, it takes a lot of time in the development of a website. Although some websites offer website design services, these services are expensive. However, many websites can build a custom web site at low cost. For example, an online shop offers the standard by Chinese work website , provide goods business hall and specialized providers, such as mercial users such as Shop Ex, by a famous domestic emerce provider is provided by the Shanghai upper work technology Co., Ltd., can be as high as 3000000. Powerful web site of electronic merce function can be in a few minutes by these providers to establish PROBLEMS EXISTING IN NETWORK MARKETING OF CLOTHING COMPANY Although many clothing panies constantly extend products, promote brand image, elevate profit of panies by means of work marketing, some problems and difficulties still inflict work marketing of clothing pany in China. marketing talents are insufficient。 Customers can not consult and advise with pany in time due to lack of interaction。 Gao Hou li. Innovational direction of work marketing model of medium and small sized enterprise. East China economic management, vol. 5, 2020 [3] Huangpu Yanan amp。同時，對于在中國實施擴大國內(nèi)需求的現(xiàn)行政策，及轉(zhuǎn)變經(jīng)濟發(fā)展過多依托于外部需求的模式擔(dān)當(dāng)了什 么重要的角色?；ヂ?lián)網(wǎng)普及率達到 ％，保持平穩(wěn)上升趨勢，這為發(fā)展網(wǎng)絡(luò)銷售的提供了有利的市場環(huán)境。 C. 隨著信息技術(shù)的發(fā)展，網(wǎng)站的建設(shè)和維護越來越流行，越來越多的服裝企業(yè)有能力創(chuàng)建網(wǎng)站來進 行網(wǎng)絡(luò)營銷 網(wǎng)站是開展網(wǎng)絡(luò)營銷的重要途徑，通過網(wǎng)站傳播信息是網(wǎng)絡(luò)營銷的首要手段。 A. 網(wǎng)絡(luò)營銷人才不足，熟悉服裝行業(yè)的網(wǎng)絡(luò)營銷人才更不足 熟悉服裝行業(yè)網(wǎng)絡(luò)營銷人才首先必須掌握的互聯(lián)網(wǎng)行業(yè)。 例如，網(wǎng)站的整體規(guī)劃的目標(biāo)是模糊的，網(wǎng)站標(biāo)題設(shè)計沒有長遠(yuǎn)的眼光，導(dǎo)致網(wǎng)站的可變性列；導(dǎo)航系統(tǒng)還不完善以至于消費者和渠道商訪 問困難，信息規(guī)模小，信息內(nèi)容過時，重要的信息不完整；實用性和功能性還不足夠；客戶無法及時向公司詢問、建議，導(dǎo)致雙方缺乏交流互動；網(wǎng)站優(yōu)化技術(shù)落后；用戶界面不美觀。導(dǎo)致這些問題是原因無非是他們無法用公司信息來整合公司的網(wǎng)絡(luò)營銷。 A. 培養(yǎng)網(wǎng)絡(luò)營銷人才 如果服裝公司要發(fā)展網(wǎng)絡(luò)營銷，它應(yīng)該吸引專業(yè)人員拓展銷售市場，網(wǎng)絡(luò)營銷應(yīng)該更精心地細(xì)分崗 位來形成一個整體的網(wǎng)絡(luò)營銷系統(tǒng)，如商業(yè)運輸，網(wǎng)絡(luò)營銷顧問，網(wǎng)絡(luò)銷售經(jīng)理，留存客戶經(jīng)理，廣告部渠道銷售經(jīng)理，業(yè)務(wù)研究的工程師，有代表性的服裝營銷。如果服裝企業(yè)要有效地開發(fā)網(wǎng)絡(luò)營銷，他們應(yīng)該加快信息化，使公司決策科學(xué)化，加強企業(yè)的反應(yīng)。另一種作為經(jīng)驗豐富的離線商鋪和配送中心采用定期和非關(guān)聯(lián)方式。Sons ,2020 。第二種方式在品牌推廣和廣告媒體似乎更方便，即服裝企業(yè)無代理及加盟商也更容易發(fā)展。 C. 優(yōu)化網(wǎng)站結(jié)構(gòu)和功能，提升客戶的訪問體驗 功能復(fù)雜的企業(yè)網(wǎng)站可以提升客戶的訪問體驗。他們應(yīng)該是一種有市場調(diào)查能力的混合型人才，掌握網(wǎng)絡(luò)廣告，搜索引擎營銷，策劃、實現(xiàn)營銷網(wǎng)絡(luò)，網(wǎng)絡(luò)整合推廣。它主要表明公司不能合理地在市場上集成兩個渠道。 C. 公司網(wǎng)絡(luò)營銷缺乏公司信息支持 網(wǎng)絡(luò)營銷應(yīng)該僅僅是公司信息化戰(zhàn)略的一部分。然后，他們必須采取網(wǎng)絡(luò)營銷的命令模式， 如商對商，商對客和客對客。因此初期，它在開發(fā)一個網(wǎng)站時要花費很多的時間。在線上店鋪的客戶中，服裝及其配件的客戶數(shù)量高居榜首。 關(guān)鍵詞： 服裝公司，網(wǎng)絡(luò)營銷，網(wǎng)站建設(shè) I. 中國服裝公司發(fā)展網(wǎng)絡(luò)營銷的優(yōu)勢 A. 中國服裝銷售的升級為服裝公司的網(wǎng)絡(luò)營銷提供了必然的前提 服裝是日常生活中不可缺少的商品，其在市場上的需求是持續(xù)不斷地。 long tail. Beijing,China CITIC Press,2020 [10] Tom interface of users is unaesthetic. Above problems brings about no fundament of inter marketing of clothing pany, poor effect of work marketing. C. Network marketing lacks pany informational support Network marketing should be merely a part of pany informational strategy. Information of pany should serve work marketing of pany and support the development of work marketing. Network marketing without pany information is not real work marketing and hard realizes integrality of marketing resources. Some websites of famous clothing panies have thousands of visitors, but these websites do not tend to explore the approaching customers, instead enlarge their own sales force. A large number of sellers are developing one tone marketing of low efficiency. What is more, sale information of many pany websites has discrepancy with deposit information of corporation leads to lack of stock, which damage customers’ purchasing activity. The reason causing these problems is they fail integrating work marketing of pany into information of pany. D. Crises between Physical channel and work channel In respect of the majority of clothing panies, the ability of integrating traditional channel an