【正文】 d work channel is weak. It mainly shows that pany can not integrate two channels rationally in market. Therefore the same customer group can meet same products of pany in different channels and customers may doubt the products and even the pany owing to receiving discrepant information. They also launch price war and sales promotion in order to strive for customers in channel. The two appositive channels do not design corresponding marketing bination, instead unified marketing strategy. The management and maintenance of channel is deep and careful enough。De 中文 3250 字 Research On Network Marketing Of Chinese Corporation Abstract As a part of marketing, clothing pany work marketing is the bination of clothing pany marketing technology, modern munication and work technology. The development of the work marketing apparel pany can help expand its China clothing market demand. Especially this method can satisfy the demand of some traditional clothing sales channel is very difficult to meet, such as some three line city, town and country. Research Chinese clothing work marketing pany help clothing pany with China clothing market development, such as muftilevel, mufti species. At the same time, for the implementation of the policy of expanding domestic demand in the Chinese, and the transformation of economic development too much relying on external demand pattern played what role. This paper puts forward some suggestions for the China clothing work marketing pany, and analyses some advantages and disadvantages Chinese clothi ng pany in work marketing. Keywords： clothing pany, work marketing, website construction I. ADVANTAGE OF DEVELOPMENT OF NETWORK MARKETING OF CHINESE CLOTHING COMPANY A. Upgrade of Chinese clothing sale provides inevitable prerequisite for work marketing of clothing pany Clothing is an indispensable everyday goods, the market demand is continuously. Therefore, it has always been known as the non fading industry, it has a bright future. With the highly development Chinese per capita ine increase and economic, China residents clothing consumption demand will present many new characteristics, such as increment, the pursuit of personality, fashion industry appeared new characteristic. However Chinese market is huge, in the inland area, medium and small city spread of individual products, the traditional sales model is very difficult to achieve. Network marketing can meet the needs of the individual in a wide area。 optimization technology of website falls behind。 Li Yunyin. Analysis of work marketing strategy. Technology Information, vol. 14, 2020 [4] Liu Lihua. Analysis of work marketing of medium and small sized enterprise . Market forum, vol. 12, 2020 [5] Ji Jiangjun. Research into developing stravage of work marketing. Commercial Time, vol 12, 2020 [6] Yang Jing. Mainstream of corporation Marketing in 21 century, mercial culture(academical edition), vol. 11, 2020 [7] Ji Jingjun. Discussion on Strategy of Domestic Network Marketing Development , Commercial Times, vol. 12 2020 [8] Feng Yingjian. Foundation and practice of work marketing, Beijing: Tsinghua University Press, 2020 [9] Chris本論文對中國服裝公司的網(wǎng)絡(luò)營銷提出了一些建議，并分析了當(dāng)前中國服裝公司網(wǎng)絡(luò)營銷中的一些利弊。數(shù)據(jù)表明，使用網(wǎng)絡(luò)購物的用戶數(shù)量達(dá)到 億，用戶的規(guī)模在半年內(nèi)就增長了 ％，僅在 2020 年第三季度，線上店鋪之和就高達(dá) 1210 億，全年高達(dá) 5000 億。在互聯(lián)網(wǎng)之初，企業(yè)必須購買或租用服務(wù)器，設(shè)計(jì)網(wǎng)頁，編寫網(wǎng)絡(luò)程序來建立自己的網(wǎng)站。他們應(yīng)該掌握互聯(lián)網(wǎng)知識，諸如網(wǎng)絡(luò)營銷，網(wǎng)絡(luò)消費(fèi)的行為心理邏輯，互聯(lián)網(wǎng)的背景和趨勢，搜索引擎排名，網(wǎng)絡(luò)廣告，點(diǎn)擊率，此外還要有統(tǒng)計(jì)分析的能力和擴(kuò)建網(wǎng)站的經(jīng)驗(yàn)。上述問題帶來服裝公司網(wǎng)絡(luò)營銷無基礎(chǔ)，網(wǎng)絡(luò)營銷效果不佳之類的問題。 D. 現(xiàn)實(shí)渠道和網(wǎng)絡(luò)渠道間的危機(jī) 對于大多數(shù)服裝企業(yè)，整合傳統(tǒng)渠道與網(wǎng)絡(luò)渠道的能力較弱。外國企業(yè)十分清楚固定了網(wǎng)絡(luò)營銷的人才。這樣，它就可以適應(yīng)網(wǎng)絡(luò)營銷的發(fā)展。在這種情況下，現(xiàn)實(shí)和網(wǎng)絡(luò)已經(jīng)成為一個(gè)互利