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ization of page detail, analysis and choice of keywords and other optimization of oes. D. Solving channel crisis properly Many panies has groped for many ways to solve channel crisis that work marketing of clothing pany often face. For example, some panies just modified the design slightly of physical fund that is products sold by traditional channel into work fund sold in work. Another one it adopts regular and unaffiliated way as an offline experienced shop and delivery center. In this case, physics and work has bee a beneficial munity. The second way seems more convenient in brand promotion and advertisement press, which is much easier for clothing pany without agency and alliance business to implement. REFERENCES [1] He Bing. Analysis of advantage of work marketing advanced by medium and small sized enterprise. Journal of Huber Economics College (social science education), vol. 1, 2020 [2] Yang Z hi amp。研究中國服裝公司的網絡營銷有助于服裝公司符合中國服裝市場的行情發(fā)展,例如多層次,多種類。 B. 中國互聯(lián)網的告訴發(fā)展,使網絡消費更加盛行 根據 CNNIC 的市場調研,截至到 2020 年 6 月中國網民數量達到 億,這與 2020 年相比增長 %。作為一種日常商品,服裝的價格不高,成為網上消費的主要構成。 II. 服裝公司網絡營銷存在的主要問題 在中國,雖然很多服裝公司通過網絡營銷手段不斷擴展的產品,提升品牌形象,提升利潤,服裝公司的網絡營銷仍存在一些問題和困難。到目前為止,服裝公司網站建立與網絡營銷思想不能完全匹配,許多問題仍然層出不窮。更有甚者,公司網站的信息與公司實際存貨信息有出入,導致庫存不足,而損害客戶的采購活動。企業(yè)不能及時修改傳統(tǒng)的渠道方式,使兩種渠道不能合強強合作。在這種情況下,目前的資源可以用來最好地促進生產力的能力和行政的效率。例如,一些企業(yè)對由傳統(tǒng)渠道進入網 絡銷售的產品的現(xiàn)實基礎稍做設計修改。 Antion .THE ULTIMATE GUIDE TO ELECTRONIC MARKETING FOR SMALL ,John Wiley amp。 參考文獻 [1] He Bing. Analysis of advantage of work marketing advanced by medium and small sized enterprise. Journal of Hubei Economics College (social science education), vol. 1, 2020 [2] Yang Zhi amp。當公司設計營銷網站時,應根據以下幾點優(yōu)化網站的結構和功能。因此,它可以提供智力保障和人才支持。因此,相同的客戶群能夠在不同渠道發(fā)現(xiàn)公司的同一產品,由于接收到不相符的信息,客戶可能懷疑 產品甚至公司。公司信息應該為公司的網絡營銷服務,支持網絡營銷的發(fā)展。聯(lián)營公司通過互聯(lián)網上的擴展技術和手段來擴大網絡營銷資源和渠道。 雖然有些網站提供網站設計服務,這些服務的花費高昂。在半年中,就有 %用戶曾購買過服裝和配件,對比去年增長了 %。因此,它總是被人們稱為“不衰落產業(yè)”,它有光明的前途。 Antion .THE ULTIMATE GUIDE TO ELECTRONIC MARKETING FOR SMALL ,John Wiley amp。 even if channel policy and sales means are applied to work channel and unified channel, inefficient munication and introduction result in part members of channels’ dissatisfaction。 in addition, pared to traditional methods, it can easily reduce the allocation cost. B. High development of inter in China, prevalence of work consumption According to the CNNIC market research, as of 2020 June Chinese Inter users reached 420200000, which increased by % pared with 2020. Inter peration rate reached %, remained steady rising trend, the development of the sales work to provide a favorable market environment. Data show that the number of users, the work shopping user scale up to 142020000, increased % in the second half of this year, only in the third quarter of 2020, online shop and as high as 121000000000, throughout the year up to 500000000000. Online store customer number, customer clothing and accessories at the top. In the first half of the year, there were % users who have bought clothing and accessories, increased by % pared to last year. C. With the development of information technology, the construction and maintenance of website is more and more popular, more and more clothing enterprises have the ability to create a web site for online marketing The website is an important way to develop the work marketing, through the website of the dissemination of information is the primary means of work marketing. In the beginning of the Inter, enterprises must buy or hire server, work