戰(zhàn)略性的零售管理——胖東來-wenkub
2023-01-23 03:41:26 本頁面
【正文】 ice?向最好的國(guó)際學(xué)習(xí)?Introduction to Retail Concept介紹零售的概念?Understand how customer make buying decision?理解如何讓顧客做賣的決定?Retail Pricing Strategy?零售價(jià)格策略?Manager Role?經(jīng)理的角色Class Room: (5 days)?Inventory Stockroom Management.?庫(kù)存商品的管理?Distribution Chain分配鏈?Receiving Standard?接收標(biāo)準(zhǔn)?BackEnd System后臺(tái)系統(tǒng)??Loss Prevention預(yù)防損耗?Visit D/C facilities參觀配送中心的設(shè)備設(shè)施Store OJT: (40 days)On the Job Training, the learner will be able to understand correctly overall backend mgt.在門店給一個(gè)崗位實(shí)踐，學(xué)習(xí)者將正確理解全部的后臺(tái)管理Evaluation methods評(píng)估方法 :?Written test筆試?Sharing Session會(huì)議分享?Store Mgr. Evaluation?門店評(píng)估Manager3On The JobTraining崗位實(shí)踐180 DaysIntroduction toRetail Management(Internal Growth)03 Days = 468 DaysClass Room: (5 days)?Cashier/POST operation and Trouble shooting?收銀操作和麻煩的解決Understand the customer?理解顧客?Standard Customer Service, customer rules ‘who’s the boss’?標(biāo)準(zhǔn)的顧客服務(wù)，顧客原則 “誰是老板 ”?Dealing with customer plain?處理顧客投訴Store OJT: (40 days)On the Job Training, the learner will be able to understand correctly overall Frontend mgt.?在門店給一個(gè)崗位實(shí)踐，學(xué)習(xí)者將正確理解全部的前臺(tái)管理Evaluation methods評(píng)估方法 :?Written test筆試?Sharing Session分享會(huì)?Store Mgr. Evaluation?門店店總評(píng)估Class Room: (5 days)?Merchandising marketing strategy groceries Fresh food.食品生鮮的商品策略?Merchandising assortment, space mgt Replenishment 理和補(bǔ)貨?Fresh Food mgt. (Produce, Meatseafood)鮮食管理（現(xiàn)做和肉海鮮）?Store signing, display and visual merchandising.?門店的標(biāo)識(shí)陳列和商品外觀?Visit : Slaughter house, wet market參觀屠殺房、濕場(chǎng)Store OJT: (70 days)On the Job Training, the learner will be able to understand correctly overall Groceries Fresh food mgt.?在門店給一個(gè)崗位實(shí)踐，學(xué)習(xí)者將正確理解全部的食品生鮮管理Evaluation methods評(píng)估方法 :?Written test筆試?Sharing Session分享會(huì)?Store Mgr. Evaluation?門店店總評(píng)估Class Room: (5 days)?Company system procedure?公司的體系和程序?HR – Self development and building petitive culture?人力資源自身發(fā)展和建立競(jìng)爭(zhēng)性的文化?Store financial and report analysis門店的財(cái)務(wù)報(bào)告分析?Store ready process (morning walk) Night Flash門店準(zhǔn)備程序早晚?Visit: Competitor, out bond(?)?參觀：競(jìng)爭(zhēng)者、Project: (115 days)?Project briefing (1 day)?方案的簡(jiǎn)要情況?Project Implementation (110)?方案的實(shí)行?Final Presentation (4 days)?最終的介紹Evaluation methods評(píng)估方法 :?Written test筆試?Sharing test分享測(cè)試?Store Mgr. Evaluation門店店總評(píng)估?Paper紙?Presentation介紹Store OJT: (40 days)?On the Job Training, the learner will be able to understand correctly overall Store Operational management.?崗位培訓(xùn)，學(xué)習(xí)者將能夠正確理解全部的門店運(yùn)營(yíng)和管理?Given a supermarket condition, acting as duty manager, the learner will be able to run store operation?在超市條件下，形式經(jīng)理的職責(zé)，這個(gè)學(xué)習(xí)者就將能夠經(jīng)營(yíng)門店的操作Evaluation methods評(píng)估方法 :?Top Management Evaluation.頂級(jí)管理評(píng)估零售戰(zhàn)略242。品類定位品類標(biāo)準(zhǔn)（標(biāo)桿）品類評(píng)估品類策略? 在門店實(shí)施計(jì)劃? 回顧和修訂計(jì)劃? 為品類戰(zhàn)略做鋪墊? 發(fā)現(xiàn)某些品類的機(jī)會(huì)? 達(dá)到或提升品類目標(biāo)的手段和方法? 經(jīng)營(yíng)策略? 有效的品類組合 , 采購(gòu) , 價(jià)格 , 促銷 , 和商品供應(yīng)等活動(dòng)品類角色品類角色 定義定義A 目標(biāo)性品類目標(biāo)性品類 通過向目標(biāo)顧客提供穩(wěn)定的超值的商品，使企業(yè)成為該通過向目標(biāo)顧客提供穩(wěn)定的超值的商品，使企業(yè)成為該品類商品的首選提供者品類商品的首選提供者B 常規(guī)性品類常規(guī)性品類通過向目標(biāo)顧客提供穩(wěn)定的富有競(jìng)爭(zhēng)力的，使企業(yè)成為通過向目標(biāo)顧客提供穩(wěn)定的富有競(jìng)爭(zhēng)力的
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