【正文】 ..................................................................................................7 項(xiàng)目建設(shè)地點(diǎn) ........................................................................................................8 建設(shè)條件 ................................................................................................................93 市場分析 ...................................................................................................12 長興縣中心城市寫字樓市場分類研究 ..............................................................12 項(xiàng)目影響因素分析 ..............................................................................................12 項(xiàng)目 STWO 分析 .................................................................................................154 營銷方案設(shè)計(jì) ...........................................................................................19 項(xiàng)目名稱及產(chǎn)品定位 ..........................................................................................19 目標(biāo)客戶 ..............................................................................................................19 管理方案設(shè)計(jì) ......................................................................................................20 定價(jià)策略 ..............................................................................................................22 銷售安排 ..............................................................................................................235 項(xiàng)目建設(shè)方案 ...........................................................................................24 建筑設(shè)計(jì)方案 ......................................................................................................24 結(jié)構(gòu)設(shè)計(jì)方案 ......................................................................................................27 公用設(shè)施方案 ......................................................................................................292 / 886 專篇設(shè)計(jì) ...................................................................................................48 消防 ......................................................................................................................48 節(jié)能 ......................................................................................................................57 防雷 ......................................................................................................................587 環(huán)境影響評價(jià) ...........................................................................................60 項(xiàng)目建設(shè)與運(yùn)營對環(huán)境的影響 ..........................................................................60 環(huán)境保護(hù)措施 ......................................................................................................63 環(huán)境保護(hù)措施實(shí)施評價(jià) ......................................................................................658 項(xiàng)目組織機(jī)構(gòu)與進(jìn)度計(jì)劃 .......................................................................66 組織機(jī)構(gòu)與人力資源 ..........................................................................................66 項(xiàng)目招投標(biāo)管理 ..................................................................................................66 項(xiàng)目實(shí)施進(jìn)度安排 ..............................................................................................689 投資估算與資金籌措 ...............................................................................70 投資估算的依據(jù)及說明 ......................................................................................70 總投資估算 ..........................................................................................................71 資金籌措方案 ......................................................................................................7210 經(jīng)濟(jì)效益分析 ...........................................................................................74 項(xiàng)目銷售計(jì)劃 ......................................................................................................74 盈利能力分析 ......................................................................................................75 清償能力分析 ......................................................................................................76 不確定分析 ..........................................................................................................7611 風(fēng)險(xiǎn)分析及對策 .......................................................................................78 政策風(fēng)險(xiǎn) ........................................................................................................