畢業(yè)論文：體育用品網(wǎng)絡(luò)銷售的發(fā)展策略-wenkub
2023-06-16 01:32:38 本頁面
【正文】 人群，記錄電商與實(shí)體商家的銷售數(shù)據(jù)比對(duì)，并將收集的信息和資料匯總。 （二）研究意義 體育用品消費(fèi)是廣大人民群眾總體消費(fèi)的重要方面之一，他們的購(gòu)買意圖、購(gòu)買行為、購(gòu)買能力和總體結(jié)構(gòu)，在很大的程度上導(dǎo)向和規(guī)劃了未來體育用品行業(yè)的發(fā)展布局。本文研究的意義就是通過了解當(dāng)今運(yùn)動(dòng)用品購(gòu)物市場(chǎng)下的網(wǎng)購(gòu)心理及實(shí)際市場(chǎng)與網(wǎng)絡(luò)市場(chǎng)的結(jié)合發(fā)展，從而為自身體育器材網(wǎng)購(gòu)市場(chǎng)的發(fā)展提供可靠策略及營(yíng)銷方向。 我國(guó)體育用品產(chǎn)業(yè)的規(guī)模普遍不大，很難組成一定形式的大規(guī)模體育用品網(wǎng)購(gòu)平臺(tái)。這是體育事業(yè)的發(fā)展機(jī)遇，但是同時(shí)也是一個(gè)嚴(yán)峻的挑戰(zhàn)。 關(guān)鍵詞： 網(wǎng)購(gòu)；運(yùn)動(dòng)用品；網(wǎng)絡(luò)營(yíng)銷 II Development Strategy of Network marketing of sports goods Abstracts: Along with the rapid development of economic globalization and the popularization of sports in the world, sports goods industry is being one of the most promising new industries in twentyfirst Century, which is conducive to the development of sports industry in China. The scale of sports goods industry in China is generally small, it is difficult to form a certain form of largescale sports goods online shopping platform. This is the development of sports industry, but also a serious challenge. Based on the proprietary model of online shopping sports brand, the survey considers that the pound annual growth rate of the sports equipment market in 2021 to 2021 will be %. However, the online shopping of sports equipment has the advantages and disadvantages, and the characteristics of the sports equipment make it have a high practical value, and only use the actual test to avoid the sports equipment work marketing experience. The significance of this research is to provide a reliable strategy and marketing direction for the development of the online shopping market. Key word: Online shopping ； Sporting goods ； Network marketing III 目 錄 前 言 ....................................................................................................................1 （一）研究目的 ..............................................................................................1 （二）研究意義 ..............................................................................................1 （三）研究方法 ..............................................................................................1 （四）研究思路 ..............................................................................................1 一、主要理論綜述 ..............................................................................................2 （一）相關(guān)概念界定 ......................................................................................2 （二）體育用品網(wǎng)絡(luò)營(yíng)銷策略的研究理論 ..................................................2 二、國(guó)內(nèi)體育用品網(wǎng)絡(luò)銷售現(xiàn)狀分析 ..............................................................3 （一）體育用品網(wǎng)絡(luò)年銷售量對(duì)比 ..............................................................3 （二）體育用品網(wǎng)購(gòu)平臺(tái)發(fā)展現(xiàn)狀 ..............................................................4 （三）體育用品銷售種類對(duì)比分析 ..............................................................4 （四）體育用品網(wǎng)絡(luò)銷售退貨率對(duì)比 ..........................................................5 三、國(guó)內(nèi)體育用品網(wǎng)絡(luò)銷售中存在的問題 ......................................................6 （一）商品銷售的責(zé)任感欠缺 ......................................................................6 （二）知名度不夠 ..........................................................................................6 （三）網(wǎng)絡(luò)銷售平臺(tái)不完善 ..........................................................................7 （四）支付的平臺(tái)存在漏洞 ...............
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