【正文】 ........... 42 內(nèi)部裝修建議 ................................................................................................. 42 ..................................................................................................... 42 動(dòng)線規(guī)劃 ........................................................................................................ 42 塊型設(shè)計(jì) ........................................................................................................ 43 照明設(shè)計(jì) ........................................................................................................ 43 頂柵設(shè)計(jì) ........................................................................................................ 43 地坪設(shè)計(jì) ........................................................................................................ 43 共享空間 ........................................................................................................ 43 氛圍設(shè)計(jì) ........................................................................................................ 43 廣告標(biāo)牌 ........................................................................................................ 43 品牌設(shè)計(jì) ........................................................................................................ 44 第八章 項(xiàng)目業(yè)態(tài)規(guī)劃 ............................................................................................................. 45 業(yè)態(tài)規(guī)劃原則 ........................................................................................................... 45 項(xiàng)目業(yè)態(tài)定位 ........................................................................................................... 46 主力店的定位 ................................................................................................. 46 大型連鎖超市 ...................................................................................... 46 大型超市選址要求 ............................................................................... 46 必備性商業(yè)定位 ............................................................................................. 50 必備性業(yè)態(tài) .......................................................................................... 50 選擇性業(yè)態(tài) .......................................................................................... 50 特色性商業(yè)定位 ............................................................................................. 50 品牌直銷(xiāo)購(gòu)物中心 ............................................................................... 50 全方位業(yè)態(tài)特色 ................................................................................... 50 項(xiàng)目高端客群定位 ............................................................................... 51 XX高消費(fèi)人群分析 ............................................................................... 52 項(xiàng)目業(yè)態(tài)布局原則 .......................................................................................... 52 第九章 品牌規(guī)劃和布局 .......................................................................................................... 54 品牌布局原則 ........................................................................................................... 54 品牌組合規(guī)劃 ........................................................................................................... 55 娛樂(lè)品牌定位 ........................................................................................................... 55 業(yè)態(tài)樓層分布 ........................................................................................................... 55 第十章 招商策略 .................................................................................................................... 58 招商控制 ................................................................................................................. 58 租金控制 ...................................................................................................... 58 經(jīng)營(yíng)策略 ...................................................................................................... 58 財(cái)務(wù)、稅務(wù)策 略 ............................................................................................ 58 招商策略 ................................................................................................................. 58 政策優(yōu)惠 重點(diǎn)突破 ...................................................................................... 58 全力以赴 全員參與 ...................................................................................... 58 第 4 頁(yè) 主力店招商 ............................................................................................................. 59 第一步 準(zhǔn)確定位 .......................................................................................... 59 第二步 廣泛接觸 .......................................................................................... 59 第三步 招商懇談會(huì) ...................................................................................... 59 第四步 深入溝通 .......................................................................................... 59 廣告宣傳 ................................................................................................................. 60 項(xiàng)目十大優(yōu)勢(shì) ............................................................................................... 60 廣告策略 ...................................................................................................... 60 ............................................................................................. 61 第十一章 投資成本與費(fèi)用估算 ............................................................................................... 62 開(kāi)發(fā)成本估算 .......................................................................................................... 62 ......................................................................................... 62 .................................................................................................... 62 ................................................................................................