【正文】 鄭州項(xiàng)目可行性報告 前 言 ............................................................................................... 錯誤 !未定義書簽。 第 一 部分 項(xiàng)目投資環(huán)境和市場研究 ............................................................................. 3 一、鄭州房地產(chǎn)市場的宏觀經(jīng)濟(jì)環(huán)境 ..................................................................... 3 城市基本情況 ........................................................................................... 3 城市經(jīng)濟(jì)情況 ........................................................................................... 4 三、競爭項(xiàng)目情況分析 .......................................................................................... 6 商業(yè)物業(yè)情況 ........................................................................................... 6 第二部分 項(xiàng)目分析及評價 ........................................................................................... 7 一、項(xiàng)目區(qū)位情況 ................................................................................................. 7 二、項(xiàng)目基本情況 ................................................................................................. 8 項(xiàng)目概況 .................................................................................................. 8 項(xiàng)目周邊配套情況 .................................................................................. 12 三、項(xiàng)目 SWOT分析 ............................................................................................. 13 優(yōu)勢 S ............................................................................................. 13 劣勢 W ............................................................................................. 14 機(jī)會 O ............................................................................................. 14 威脅 T ............................................................................................. 14 第三部分 項(xiàng)目整體定位 ............................................................................................. 15 一、市場定位 ...................................................................................................... 15 項(xiàng)目核心價值點(diǎn) ...................................................................................... 15 項(xiàng)目市場定位 ......................................................................................... 16 三、客戶定位 ...................................................................................................... 17 目標(biāo)客戶群細(xì)分 ...................................................................................... 17 目標(biāo)客戶群寫真 ...................................................................................... 17 四、價格定位 ...................................................................................................... 18 商業(yè)售價定位 ......................................................................................... 18 第四部分 項(xiàng)目前景預(yù)測 ....................................................................... 錯誤 !未定義書簽。 三、項(xiàng)目未來的商業(yè)模式 .................................................................................... 19 科技專業(yè)市場模式 .................................................................................. 20 綜合商業(yè)模式 ......................................................................................... 20 第五部分 項(xiàng)目整體開發(fā)營銷及資金計(jì)劃 .................................................................... 23 一、項(xiàng)目開發(fā)建設(shè)進(jìn)度安排 ................................................................................. 23 二、投資估算與資金籌措 .................................................................................... 23 開發(fā)成本測算 ......................................................................................... 23 資金籌 措 ................................................................................................ 25 資金使用計(jì)劃 ......................................................................................... 26 三、項(xiàng)目現(xiàn)金流量分析 ........................................................................................ 26 物業(yè)銷售收入估算 .................................................................................. 26 項(xiàng)目銷售回款計(jì)劃 .................................................................................. 29 項(xiàng)目銷售 利潤 ......................................................................................... 30 四、財(cái)務(wù)敏感性分析 ............................................................................................... 32 贏利能力分析 ............................................................................................. 32 項(xiàng)目不確定性分析 ...................................................................................... 32 五、附表 ................................................................................................................. 34 項(xiàng)目用地規(guī)劃指標(biāo) ...................................................................................... 34 項(xiàng)目開發(fā)成本估算表 ................................................................................... 35 項(xiàng)目損益及利潤分配表 ............................................................................... 36 項(xiàng)目現(xiàn)金流量表 37 一、項(xiàng)目背景 ......................................................................... 錯誤 !未定義書簽。 二、項(xiàng)目規(guī)劃 ......................................................................... 錯誤 !未定義書簽。 三、項(xiàng) 目現(xiàn)狀 ......................................................................... 錯誤 !未定義書簽。 四、 B 地塊規(guī)劃指標(biāo) .............................................................. 錯誤 !未定義書簽。 五、政策分析 ......................................................................... 錯誤 !未定義書簽。 六、市場分析 ......................................................................... 錯誤 !未定義書簽。 七、投資結(jié)論及建議 .............................................................. 錯誤 !未定義書簽。 八、其他需提示的事項(xiàng) ........................................................... 錯誤 !未定義書簽。