【正文】 本科畢業(yè)論文題 目：電商平臺(tái)“流量源”架構(gòu) 分析研究院 （部）：專 業(yè)： 班 級(jí)： 姓 名： 學(xué) 號(hào)：指導(dǎo)教師：完成日期： 目 錄摘 要 IIABSTRACT III1前 言 1 1 3 5 5 5 6 7 7 8 9 11 13 13 15 15 164. 電子商務(wù)發(fā)展趨勢未來暢想 17 17謝 辭 18參考文獻(xiàn) 19摘 要電子商務(wù)是指消費(fèi)者在網(wǎng)上購物消費(fèi)，消費(fèi)者和商家實(shí)現(xiàn)網(wǎng)上交易和在線支付的電子交易行為。電子商務(wù)根據(jù)不同的參與角色又劃分為不同的模式，例如：B2B（阿里巴巴）、B2C(天貓)、C2C(淘寶)、O2O（滴滴打車）、P2P（你我貸）等，電子商務(wù)的出現(xiàn)改變了傳統(tǒng)企業(yè)的交易方式，同時(shí)也改變了消費(fèi)者的消費(fèi)行為，極大地方便了消費(fèi)者，滿足了消費(fèi)者的需求。同時(shí)，在電子商務(wù)出現(xiàn)的同時(shí)也極大的帶動(dòng)了其他產(chǎn)業(yè)的發(fā)展，如大宗商品的交易、旅游業(yè)、金融行業(yè)、醫(yī)療器械行業(yè)、醫(yī)療保健行業(yè)、裝飾行業(yè)、家居行業(yè)等，在中國尤為是阿里巴巴集團(tuán)的出現(xiàn)帶動(dòng)了諸多信息產(chǎn)業(yè)的發(fā)展，為中國的消費(fèi)行為習(xí)慣，以及經(jīng)濟(jì)的發(fā)展到來了很大的轉(zhuǎn)變和促進(jìn)作用。 電子商務(wù)的發(fā)展中必不可少的三大對(duì)象第三方交易平臺(tái)、支付系統(tǒng)、物流。這三個(gè)因素是電子商務(wù)發(fā)展的關(guān)鍵，第三方交易平臺(tái)在電商出現(xiàn)的同時(shí)不斷得到開發(fā)，諸多的平臺(tái)開發(fā)商紛紛加入電商平臺(tái)的開發(fā)中，例如：淘寶、速賣通、京東、易購、建行商城、聚美優(yōu)品、唯品會(huì)、蘑菇街、拍拍、美麗說、當(dāng)當(dāng)、樂峰網(wǎng)等，諸多平臺(tái)的出現(xiàn)使得消費(fèi)者更加滿足消費(fèi)的需求，每個(gè)平臺(tái)都有每個(gè)平臺(tái)的特色，每個(gè)平臺(tái)都有每個(gè)平臺(tái)的流量架構(gòu)，這也是我這次寫這篇論文的原因，由于之前在一家電商實(shí)習(xí)過，所以對(duì)每個(gè)平臺(tái)的流量架構(gòu)都充滿興趣。 電子商務(wù)的發(fā)展越來嚴(yán)峻，面對(duì)諸多平臺(tái)的出現(xiàn)，每家網(wǎng)站的流量成為每個(gè)網(wǎng)站運(yùn)營所應(yīng)該擔(dān)心的，因?yàn)檫M(jìn)入網(wǎng)站的流量直接和網(wǎng)站的成交額是成正比的，諸多電商的出現(xiàn)都在巨大的萬維網(wǎng)消費(fèi)人群里分一杯羹，流量慢慢的就被這些平臺(tái)分取了，例如美麗說的定位人群流量就是女性頻道，在眾多的流量當(dāng)中毫無疑問女性的主力軍進(jìn)入女性平臺(tái)，平臺(tái)的細(xì)分讓流量顯得格外的珍貴，每家平臺(tái)開始凸顯自己平臺(tái)的特色，以吸引更多的消費(fèi)者進(jìn)入自己的平臺(tái)。 電商最初的流量集中在網(wǎng)絡(luò)的PC端，伴隨著智能手機(jī)的出現(xiàn)，再加上手機(jī)端APP的方便性、可移動(dòng)性，人們的消費(fèi)行為也正在發(fā)生著變化。PC端的交易額在慢慢的下降，相反的是這部分流量轉(zhuǎn)變到了無線端，無線端的流量慢慢的成為消費(fèi)的主力，人們出門消費(fèi)只需要一部手機(jī)就可以了，電商真的改變了人們的生活，讓人們的消費(fèi)行為習(xí)慣發(fā)生了巨大的轉(zhuǎn)變，電商的影子已經(jīng)出現(xiàn)在人們生活的各個(gè)角落。關(guān)鍵詞：第三方交易平臺(tái)；在線支付；平臺(tái)流量；無線端APPElectronic business platform Traffic Sources Architecture AnalysisABSTRACT Emerce refers to the consumer online shopping, consumers and businesses to achieve online transactions and online payment of electronic transactions. Electronic merce according to different participant roles is divided for different models. For example: B2B (Alibaba), B2C (Lynx), C2C (Taobao), o2o (taxi drops), P2P (I loan you), emerce has changed the traditional business transactions. Meanwhile, it changes the consumer behavior, which greatly facilitates the consumers, to meet the needs of consumers. At the same time, also appeared in the electronic merce also greatly led to the development of other industries, such as modity trading, tourism, financial industry, medical equipment industry, medical care industry, decoration industry, home industries such as, in China especially Alibaba group of led the development of many of the information industry, China39。s consumption habits, and economic development e great changes and promote the role. Three main objects, the third party trading platform, the payment system and logistics, are essential in the development of emerce. These three factors is the key to the development of electronic merce, and the third party trading platform in business appear constantly developed, many developers have joined the development platform of electronic business platform, such as Taobao, aliexpress, Jingdong, Tesco, CCB mall, poly America, vipshop, mushroom street, pat, beautiful said, Dangdang, LAFONT network, many platform makes the consumers more to meet consumer demand, each platform has the characteristics of each platform, each platform has each flow platform architecture, which is why I write this paper, because before a home appliance business practice, so on the flow of each platform architecture are full of interest.. The development of emerce more and severe, in the face of many platforms, each site traffic into each website operators should be worried about, because traffic directly into the site and turnover sites is proportional to, many electricity providers are on the world wide web is a huge consumer groups in a share, flow slowly on the the platform used, such as the beautiful said positioning crowd flow is that women in many of the flow channel, th